Associate, Brand Strategy & Digital Marketing

Employer
Capital One
Location
McLean, Virginia
Posted
May 09, 2021
Closes
Jun 04, 2021
Ref
R112206
Function
Finance
Hours
Full Time
Center 1 (19052), United States of America, McLean, Virginia

Associate, Brand Strategy & Digital Marketing

Capital One, one of Fortune Magazine's "100 best companies to work for" is seeking an innovative and data-driven Associate to fill a high-profile position within the Card Marketing organization to drive marketing campaigns, creative strategy and learning agendas across multiple channels for prospects and customers. The role will be part of our Consumer Card marketing strategy team and will build muscles of traditional brand strategy, new and innovative marketing technologies, and direct response marketing. The ideal candidate will have some experience developing and executing B2C marketing campaigns. To be successful, the candidate will need to work across multiple marketing channels and build powerful relationships and storytelling abilities across the organization. The ideal candidate will also have a passion to learn how to utilize marketing technology.

Responsibilities
  • Define market research and customer intelligence projects with internal teams and external vendors to harvest insights and inform campaigns.
  • Analyze business results, marketplace trends and consumer insights to inform/advance positioning, product strategy, claims, channel, branding and marketing strategy.
  • Develop and execute integrated, multi-channel (both owned and paid channels), marketing campaigns on a national scale to drive account growth and brand affinity.
  • Brief marketing/creative teams, manage the various projects required, communicate with stakeholders, and infuse marketing best practices and new marketing technology and testing into the work to constantly improve and create best marketing practices for the organization.
  • Participate as the creative lead in collaborative cross-functional teams (business partners, creative teams, legal, compliance, etc.)
  • Manage project timelines, ensuring deadlines are met
  • Champion the brand, ensuring that all representations of our products are in line with their respective brand personas, voice and style guides


The Ideal Candidate
  • Has some experience leading marketing and brand strategy efforts, along with a proven ability to manage multiple projects simultaneously
  • Has exposure to marketing principles, including digital and strategic testing
  • Detailed-oriented with strong project management and prioritization skills
  • Highly effective communication skills with outstanding writing and presentation abilities.
  • Some experience with a variety of marketing channels (eg: email, mobile app, digital channels, website, and/or tech platform marketing)
  • Is confident with interpreting analysis
  • Is able to combine analytics and qualitative data to form a marketing strategy and approach
  • Is a self-starter, can lead projects independently and has desire to build new skills
  • Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work
  • Thrives on collaboration, the opportunity to build in white space and the drive for results
  • Excellent problem-solving skills with an ability to analyze situations, identify existing or potential problems and recommend solutions


Basic Qualifications
  • Bachelor's degree or Military experience
  • At least 1 year of experience in brand strategy, product or digital marketing with experience in managing multiple channels on agency or client-side


Preferred Qualifications
  • Masters degree in Marketing, Business or Communications
  • Up to 1 year of experience in planning, executing and analyzing marketing programs
  • Up to 1 year of experience managing creative processes, partnering with creative teams and developing creative optimization frameworks that drive results
  • Experience in marketing for financial services or another highly regulated industry
  • Experience driving optimization plans and creative strategy
  • Experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity


At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

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