Company: Environmental Products / Services, Washington, DC Remarks: Who You Are You are someone who likes to get their hands dirty and are always willing to dig in to help understand an issue, course correct, or change direction to capitalize on something that's working well You are curious, flexible, and adaptable, and you wisely know when to take the initiative to help create, implement, and iterate on effective processes (opposed to just following along with established processes) You seek to understand before being understood You will be accountable for: Developing and implementing a cohesive marketing plan to increase brand awareness Setting short and long-term goals key marketing objectives Designing and reviewing the Marketing team's budget Building relationships with media and stakeholders through creative PR strategies Monitoring all marketing campaigns and improve them when necessary Prioritizing marketing projects and allocate resources accordingly Preparing regular reports and presentations on marketing metrics for the Leadership team Conducting market analyses to identify challenges and opportunities for growth Providing guidance and ideas to organize effective marketing events Forecasting hiring needs for the Marketing department Participating in the quarterly and annual planning of the company's objectives Lead generation: Channel marketing, engagement, retention, upsell, and funnel management to Basic Qualifications (required) Proven work experience as a VP of Marketing, Marketing Director or other senior role Demonstrable experience designing and implementing successful marketing campaigns Solid knowledge of SEO, web analytics and Google Adwords Experience with CRM software and digital marketing tools and techniques Strong leadership skills Excellent communications skills Strong analytical and project management skills Strategic mindset, with ability to make difficult decisions Preferred Qualifications Experience in both B2B and B2C marketing roles a plus More Jobs Like This Job No. 655586 Head of Campaigns & Civic Engagement Remote, US Job No. 655063 Chief Marketing Officer Washington, DC Job No. 654952 Head of Community & Events Remote, US Job Tools: Apply to This Job Print this job Share this Email this job to me Send this job to a colleague Your Colleague's Information * Email: * First Name: * Last Name: Your information * Email: * First Name: * Last Name: Comments you would like to include (optional): * Required fields Need Help? Your Member ServicesRepresentative is here for you at 1-203-750-1030