Sr Director/VP of Demand Generation Apply to This Job

Washington, DC
May 08, 2021
May 11, 2021
Full Time
Company: Internet / Online, Washington, DC Remarks: We are looking for an experienced B2B marketer to create, implement and continuously optimize a data-driven marketing strategy that delivers higher quality leads that close more quickly, at a higher ASP. The strategy will create awareness and interest in our advertising platform among target audiences of wedding professionals (venues, florists, planners, etc), and account for every touchpoint in the buyer's journey -- from anonymous visitor to delighted customer. As a strategic leader, the Demand Generation Director will leverage data in decision making to align Marketing and Sales teams, track Marketing's contribution to revenue, and ultimately drive growth in local advertising revenue for TKWW's local marketplace, the #1 wedding brand. RESPONSIBILITIES: Establish a strategic, cross-channel playbook for demand generation marketing that spans marketing and sales funnels, and combines input from multiple disciplines including Sales, Operations, Marketing, Performance Marketing, SEO, and Content. Develop holistic growth strategy that scales user acquisition and lifecycle marketing Continuously monitor detailed reporting, synthesize key takeaways, and lead the prioritization process for driving insight to action. Define personas and collaborate with Marketing Operations to define and test new segments. Lead A/B testing strategy to optimize learnings for email, landing pages, and digital ads. Leverage cross-channel insights to refine MQL strategy (a cross-functional initiative to generate higher quality, qualified leads). Serve as the Directly Responsible Individual (DRI) for ROI across paid platforms. Monitor external trends and recommend new strategies to expand efficiency and revenue. Test new segment-based strategies for content, campaigns, and lead nurturing. Test re-marketing to prospects to drive permissioning. Advise non-US marketing leads on how to implement a demand generation strategy (India, Latam, Europe) SUCCESSFUL CANDIDATES HAVE: 8+ years experience in a growth marketing role Proven ability to produce successful B2B sales campaigns Working knowledge and experience with Pardot, Salesforce Analytical excellence - You are data-obsessed and love to constantly experiment and optimize performance across channels to drive efficiency and revenue. This enables you to effectively attribute Marketing's contribution to revenue, providing superior visibility beyond the marketing and sales funnel. Cross functional collaboration - You possess strong communication and influence management skills as well as a track record of leveraging data in decision making to align your partners across the Marketing, Operations and Sales and Service teams. With a bias towards action, and a "no-silos" policy, you're able to lead and align groups on a clear strategic direction even without ownership over all the components. You bring an objective approach to the table, including the willingness to let the data change the direction. Empathy - As a marketer, you are passionate about understanding the psychology behind our buyers' emotions and decision making process in order to provide content that solves their specific challenges. Additionally, as someone with insight into both ends of the marketing and sales funnel, you're able to walk in the shoes of a rep, provide insights and recommend improvements to make our demand generation strategy even better. Problem-solving - As an operator, you are able to diagnose issues in the sales process and prescribe data-driven solutions for improvement. By fully understanding your resources, you will develop an awareness of the limitations of each one. When building new campaigns, you know from the beginning whether the organization has the capabilities to deliver on the new idea. At Company, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference! WHAT WE LOVE ABOUT YOU: You Dream Big. You iterate and experiment to drive innovation. You Love Our Users. You keep our global community at the center of everything you do. You Do the Right Thing. You strengthen your team through respect, fairness, and inclusion. You Hustle Every Day. You favor urgency and own your outcomes. You Win Together. People are at the heart of our success and you play as a team. More Jobs Like This Job No. 654174 Head of Marketing Remote, US Job No. 654165 Head of Marketing B2B Remote, US Job No. 654040 VP of Member Engagement MS-ISAC Remote, US Washington, DC Job Tools: Apply to This Job Print this job Share this Email this job to me Send this job to a colleague Your Colleague's Information * Email: * First Name: * Last Name: Your information * Email: * First Name: * Last Name: Comments you would like to include (optional): * Required fields Need Help? Your Member ServicesRepresentative is here for you at 1-203-750-1030

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