SummaryThis vacancy is for a Public Affairs Specialist position in the Center for New Media and Promotion Division located at the US Census Bureau Headquarters in Suitland, Maryland. The Census Bureau is accessible from the Metro Rail Green Line - Suitland Station.This Job Opportunity Announcement may be used to fill other Public Affairs Specialist, GS-1035-13 FPL-13 positions within the Census Bureau in the same geographical location with the same qualifications and specialized experience.Learn more about this agency Responsibilities Manage activities as part of the Census Bureau's digital marketing program, including strategic content development, platform management, and program evaluation for social media accounts. Develop and edit written content for online properties and channels including blogs, social media posts, and other promotional content. Develop strategic communications plans, alone or in collaboration with others, including milestones, deliverables, and measures. Travel Required Not requiredSupervisory status No Promotion Potential 13 Job family (Series) 1035 Public Affairs Help Requirements Conditions of Employment US citizen. Suitable for Federal employment. Registered for Selective Service, if applicable. (www.sss.gov) You may be required to complete a financial disclosure (OGE-450). Time-in-grade requirements must be met by the announcement closing date. Applicants must meet all qualification requirements by the closing date of this announcement.This vacancy is advertised under 2 different announcements. Please read the 'Who May Apply' section carefully to determine your eligibility. If you are not eligible under this announcement, please see CNMP-2021-0003, Public Affairs Specialist, GS-1035-13, CENSUS-DE-NMH.A probationary period may be required.This position is ELIGIBLE for telework; additional criteria will be required (eg, supervisory approval).This is a NON-BARGAINING unit position.Relocation expenses WILL NOT be paid.Due to the COVID-19 pandemic, and individual states being in different phases of reopening, once the selectee becomes an employee, the report date to the official duty station/facility may be delayed until such time that management notifies the employee of their requirement to report. Until it is safe to relocate, the employee may be approved to telework to the maximum extent possible, up to and including full-time.QualificationsSpecialized Experience: For the GS-13, you must have one year of experience at a level of difficulty and responsibility equivalent to the GS-12 in the Federal service. Experience for this position includes: Creating or managing products for ongoing public affairs strategies that maximize the clarity, impact, relevance, timeliness, and usefulness of statistical content;using state-of-the-art digital tools and strategies and outreach to stakeholders and the public through social media; and communicating through a variety of media and in person to a diverse audience. Education: Education can not be substituted for experience at this grade level. Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (eg, Peace Corps, AmeriCorps) and other organizations (eg, professional; philanthropic; religious; spiritual; community, student, social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience.EducationAdditional informationThe following links provide information on various hiring authorities that may enable you to apply through merit assignment procedures, or be eligible for a non-competitive appointment.VEOA30% or more disabledPersons with DisabilitiesCTAPICTAPThe Department of Commerce provides reasonable accommodations to applicants with disabilities. If you need a reasonable accommodation for any part of the application and hiring process, please notify the Human Resources Office. The decision on granting reasonable accommodation will be on a case-by-case basis. TTY users can contact the Human Resources Office via the Federal Relay Service, 1-800-877-8339.Read more How You Will Be EvaluatedYou will be evaluated for this job based on how well you meet the qualifications above.Your resume, optional cover letter and supporting documentation will be reviewed to determine if you meet the minimum qualifications for the position. If you meet the minimum qualifications stated in the job opportunity announcement, we will compare your resume, optional cover letter and supporting documentation to your responses on the scored occupational questionnaire (True/False, Yes/No, Multiple Choice questions). Your resume and/or optional cover letter must support your responses to the scored occupational questionnaire, or your score may be lowered. The best-qualified candidates will be identified for referral to the hiring manager and may be invited for an interview.Due weight shall be given to performance appraisals and awards in accordance with 5 CFR | 335.103(b)(3).The scored occupational questionnaire will evaluate you on the following competencies; please do not provide a separate written response:Knowledge of social media platforms and the methods necessary to effectively communicate organizational messages.Ability to effectively implement and evaluate results of a comprehensive digital communication strategy.Skill to successfully advise internal clients on the proper use of digital communication tools.Skill in writing and editing blogs, tweets, talking points, and other materials promoting an organization's programs and initiatives for a varietyof multiple audiences.Experience in creating strategic promotion plans for government agency or private organization initiatives, including inbound strategies.Experience measuring and evaluating effectiveness of social media components of communications campaigns.We recommend that you preview the online questions for this announcement before you start the application process.Do NOT include the following types of information in your application: Social Security Number (SSN)Date of Birth (DOB)Photos of yourself (if included on your resume you will not be considered for this position)Personal information: such as age, gender, religious affiliation, etc.To preview questions please click here. Read more Background checks and security clearanceSecurity clearance Other Drug test required No Position sensitivity and risk Moderate Risk (MR) Trust determination process Suitability/Fitness Help Required DocumentsA complete application consists of the following:Resume showing relevant experience; cover letter optional. Your resume must list your educational and work experience including the dates (mm/dd/yy) of each employment along with the number of hours worked per week. For work in the Federal service, please include the grade level for the position(s). Your resume may be used to validate your responses to the scored occupational questionnaire. Your resume should also indicate your citizenship and if you are registered with the Selective Service System if you are a male born after 12/31/59.SF-50, "Notification of Personnel Action," supporting your eligibility, with the exception of current Census Bureau employees.Veterans Employment Opportunities Act (VEOA) documentation, if applicable. For more information, please go to https://www.fedshirevets.gov/hire/hrp/vetguide/index.aspx.Career Transition Assistance Plan (CTAP) and Interagency Career Transition Assistance Plan (ICTAP) documentation, if applicable (see other information).Documentation supporting eligibility for non-competitive appointment, (Schedule A disability, 30 percent disabled veteran, certain military spouses, etc).You are not required to submit official documents at this time; copies are sufficient.Special Instructions for Foreign Education: Qualifying education from colleges and universities in foreign countries must be evaluated in terms of equivalency to that acquired in US colleges and universities. Applicants educated in whole or in part in foreign countries must submit sufficient evidence, including transcripts, to an accredited private organization for an equivalency evaluation of course work and degree. A listing of these accredited organizations can be found on the Department of Education's website - -visitus-forrecog.html. You must provide a copy of the letter containing the results of the equivalency evaluation with a course by course listing along with your application. Failure to provide such documentation when requested will result in lost consideration.CTAP and ICTAP candidates:CTAP and ICTAP candidates will be eligible for selection priority if it is determined that they have exceeded the minimum qualifications for the position by attaining at least a rating of 85 out of 100. Information about CTAP and ICTAP eligibility is on the Office of Personnel Management's Career Transition Resources website at: https://www.opm.gov/policy-data-oversight/workforce-restructuring/employee-guide-to-career-transition/ctap_guideline.pdf.CTAP applicants MUST submit the following documents:A copy of your RIF separation notice; notice of proposed removal for declining a directed geographic relocation outside of the local commuting area; a Certificate of Expected Separation (CES); or certification that you are in a surplus organization or occupation (this could be a position abolishment letter, a notice of eligibility for discontinued service retirement, or similar notice).A copy of your SF-50 "Notification of Personnel Action" noting current position, grade/band level, and duty location;A copy of your latest performance appraisal including your rating; andAny documentation from your bureau/operating unit that shows your current promotion potential.ICTAP applicants MUST submit the following documents:A copy of your RIF separation notice; notice of proposed removal for declining a directed geographic relocation outside of the local commuting area; notice of disability annuity termination; certification from your former agency that it cannot place you after your recovery from a work-related compensable injury; or certification from the National Guard Bureau or Military Department that you are eligible for disability retirement.A copy of your SF-50 "Notification of Personnel Action", documenting your RIF separation, noting your position, grade/band level, and duty location, and/or Agency certification of inability to place you through RPL, etc.;A copy of your latest performance appraisal including your rating; andAny documentation from your agency that shows your current promotion potential.NOTE: You will not be considered if you fail to provide all required documents.If you are relying on your education to meet qualification requirements: Education must be accredited by an accrediting institution recognized by the US Department of Education in order for it to be credited towards qualifications. Therefore, provide only the attendance and/or degrees from schools accredited by accrediting institutions recognized by the US Department of Education. Failure to provide all of the required information as stated in this vacancy announcement may result in an ineligible rating or may affect the overall rating. Help BenefitsA career with the US Government provides employees with a comprehensive benefits package. As a federal employee, you and your family will have access to a range of benefits that are designed to make your federal career very rewarding. Opens in a new windowLearn more about federal benefits. US Census Bureau offers a comprehensive benefits package. Explore the benefits offered to most Federal employees at https://www.usa.gov/benefits-for-federal-employees.Additional benefits available at Census Headquarters located in Suitland, MD, include: fitness center; child-care facility; credit union; free parking; convenient access to Metrorail and Metrobus transit services in Washington, DC, Maryland and Virginia communities; car pools/van pools; etc.Eligibility for benefits depends on the type of position you hold and whether your position is full-time, part-time, or intermittent. Contact the hiring agency for more information on the specific benefits offered.