Digital Marketing Specialist, Paid Media

Washington, DC
Apr 29, 2021
May 05, 2021
Full Time
DescriptionAbout LEWIS The company is an integrated creative marketing agency that has gone from start-up to multi-national in a little over two decades. The company now ranks in the top 40 agencies worldwide and has 24 offices. Its success is due to a combination of factors: talented people delivering award winning campaigns; expanding client relationships into new markets or services; making strategic acquisitions. The agency, its people and client campaigns have won many prestigious awards, including Cannes Lions, Digital Impact, Holmes Report, ICCO, PRCA and European Excellence. Purpose of the roleThe Digital Marketing Specialist, Paid Media will be responsible for planning, implementing, and reporting on multi-channel paid media campaigns across designated major accounts in the US. They will take a creative approach to developing paid media campaigns from concept to implementation while elevating key insights for internal and client stakeholders. They will develop a clear understanding of the team's requirements and objectives, be proactive in attitude and supportive to the team at all times. Key responsibilities and tasksPaid MediaDraws on experience with paid media (paid social, paid search, display, video, etc.) to develop media plans that align to client objectivesConducts audience and keyword research to implement effective multi-channel paid media campaignsOptimizes campaign, audience, creative, budgets and bids across multiple channels to achieve campaign goalsCoordinates with creative and content teams to develop ad copy and creative and iterate based on campaign performanceIdentifies growth and scale opportunities in other paid media and digital marketing channelsMaintains accurate budget tracking, communicating potential under or overspends with senior account leadersKeeps abreast of paid media trends, maintains relationships with vendor representatives, and proactively shares knowledge with the full teamTroubleshoots campaign problem areas, and suggests a course of actionIdentify and track emerging trends and innovations in the paid media space to identify areas of opportunityReporting and AnalysisDevelops reports on paid media activities in order to demonstrate campaign impact, and alignment to clients' business objectivesExtracts performance insights from campaign data, identifying relevant trends and proactive recommendations for both internal and client teamsCommunicates campaign performance internally, providing detailed updates on client progress to line manager and senior management team on requestImplementation of tracking parameters including UTM and SRC code creationExperience with reporting platforms including Adobe Analytics, Google Analytics, SuperMetrics etc.Client ManagementEstablishes and maintains strong relationships with clients, establishing self and LEWIS as an invaluable long-term partner for paid media and digital marketing servicesRegularly offers recommendations to account team members regarding campaign performance, strategy and tacticsExhibits a clear understanding of clients' business, objectives, challenges and opportunitiesPlays an active role in client meetings, leading paid media reporting and providing recommendations About youYou are an ambitious Paid Media pro, who relishes in the opportunity to grow and share your craft. You have a proven track record of success in an agency or in-house position with experience in executing paid digital media campaigns, including paid social, paid search and display. Your approach is collaborative, creative and open-minded. You enjoy seeing campaigns progress from a nugget of an idea to clear ROI for the client. Curiosity drives you to keep a diligent eye on what's coming next in the paid media space, and you fearlessly champion innovation with both internal and external stakeholders. You have the ability to handle a number of projects at any one time, as well as being able to respond quickly to client requests or changes in strategy.Additional requirementsStrong project management skills with an ability to plan and prioritizeAcute attention to detail, comfortable managing and analyzing campaign dataSelf-motivated, ability to work autonomouslyAbility to interact confidently with colleagues and clientsExcellent time management skillsProven competency in managing a varied workload This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time. LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that LEWIS is a place where everyone can thrive.

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