Senior Field Marketing Manager, North America

Employer
Cellebrite
Location
Vienna, VA
Posted
May 03, 2021
Closes
May 06, 2021
Ref
1948062030
Hours
Full Time
Cellebrite We are looking for a talented and experienced Field Marketing Manager with experience in working with government agencies to join the North America Field Marketing Organization and lead in-region go-to-market efforts. The field marketing team leads the holistic planning and programs effort across the United States and Canada. In this role, you will be responsible for partnering with key stakeholders across the corporate marketing, sales, and services organizations to build the strategic in-region plan and execute key initiatives aimed at driving customer acquisition, account growth, and retention. You will be responsible for building and executing an integrated marketing effort that strongly aligns with assisting the sales team to hit their revenue goals. Creating a communications strategy to keep the organization informed of the plan, key deliverables and milestones, their role in landing related efforts, and reporting/analyzing results. Additionally, you will own the overall field integrated marketing calendar of activities including public relations, owned/earned/paid media efforts, events, and ensuring we have the right mix of activities and channels across the customer journey. You will manage key vendor relationships, and the budget as applicable. Responsibilities Planning to ensure sales and marketing is driving and executing across a scaleable integrated marketing effort that aligns against key corporate objectives Integrated marketing campaign and program management ensuring effective execution, impact on scale, results reporting and program improvements and optimizations on a regular business cadence with key stakeholders participating. Working with product marketing, training, and field marketing stakeholders to ensure demand, social, PR, events, partner marketing programs, marketing automation and program efforts drive towards meeting and exceeding key results Develop and execute key through/with partner marketing programs in regions to drive demand and funnel leads into global nurture efforts Advise on channels, associations, influencers that are most relevant to reaching key audiences and growing new business Be the expert for the region, sharing local market trends, audience insights, and feeding this information back into the broader marketing team to help evolve our efforts and grow the business Ongoing results reporting (KPIs) Office Location: Greater Washington, DC Area Qualifications & Experience: Bachelor's degree or equivalent 7-10 years of proven technology marketing experience in the government sector is a must Detail oriented and an amazing communicator Scopes and defines opportunities and/or problems and provides recommendations based on issues and desired outcomes based on inputs from key stakeholders Uses insights to tailor executions to unique audiences Ability to drive clear outcomes and compelling calls-to-action (CTA's) Expert with Microsoft Office suite of applications Cellebrite: Digital Intelligence for a Safer World Digital data plays an increasingly important role in investigations and operations of all kinds. Making data accessible, collaborative and actionable is what Cellebrite does best. As the global leader in digital intelligence with more than 60,000 licenses deployed in 150 countries, we provide law enforcement, military, intelligence, and enterprise customers with the most complete, industry-proven range of solutions for digital forensics, triage and analytics. By enabling access, sharing and analysis of digital data from mobile devices, social media, cloud, computer, cellular operators and other sources, Cellebrite products, solutions, services and training help customers build the strongest cases quickly, even in the most complex situations. As a result, Cellebrite is the preferred one-stop shop for digital intelligence solutions that make a safer world more possible every day. Founded in 1999, Cellebrite is known worldwide for innovation, commitment to our customers' missions, and technical expertise. With HQ in Israel the company has more than 550 employees across the globe, with dedicated Sales operations in the United States, Israel, Brazil, United Kingdom, Germany, Singapore and Australia. Cellebrite is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. PM19 #JT PI134288667

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