Advertising Production Specialist NF4

Employer
USAJobs
Location
Quantico, Virginia
Posted
May 03, 2021
Closes
May 07, 2021
Function
Administrative
Hours
Full Time
Duties

Summary

Marine Corps Community Services (MCCS) is looking for the best and brightest to join our Team! MCCS is a comprehensive program that supports and enhances the quality of life for Marines, their families, and others in the Marine Corps Community. We offer a team oriented environment comprised of military personnel, civilian employees, contractors and volunteers who keep the organization functioning smoothly and effectively.
Learn more about this agency

Responsibilities

Serves as the Marketing Production Manager for all lines of business with the Marketing Directorate, Business and Support Services Division (MR), Manpower and Reserve Affairs Department, Headquarters Marine Corps. Reports to the Customer Experience Manager. Responsible for coordinating the production of printed and digital advertising campaigns for the MR division ensuring that all projects are completed on time and within budget.

Working with the Customer Experience team (CX team), participates in the creation of an annual master advertising calendar including print, digital, in-store, event support, etc. to drive traffic, increase awareness and promote the brand.

Responsible for the operational aspects of assigned integrated marketing campaigns including establishing timeline, scheduling meetings, project quality, budget, and execution. Creates all template layouts annually.

Working amongst the CX Team, coordinates the execution of the advertising layout and design in accordance with budget and operational parameters for integrated marketing campaigns. Responsible for quality of the campaign elements produced including design (press proofs, optimizing layout for budget, accuracy and proofing, etc.) and customer interaction elements (in-store execution, barcode scans for coupons, etc.). Responsible for copywriting and proofing of campaigns assigned, and for conducting the final proofing on all retail-advertising circulars. Responsible for coordinating with external parties (sister services, external agencies and non-Federal entities, etc.) for special campaigns. Once a campaign has launched, checks all command websites to ensure proper posting of all campaign materials, to include eMag or other digital circular links, coupons, etc. Reviews social media postings to ensure linkages to current circular(s) where appropriate and to recommend content that should be shared enterprise wide.

Responsible for managing the vendor(s) contracted to execute the program including design, photography, production, mailing, etc. Responsibilities include working with procurement to ensure active contracts are maintained, holding vendor accountable to the requirements of the contract, preparing regular reviews for Chief Innovation and Marketing Officer (CMO) and Customer Experience Manager and ensuring vendor compliance with MCCS rules and standards. Responsible for escalating issues where the vendor is non-compliant with performance metrics. Coordinates and executes executive level agency reviews twice annually with CMO, Chief Operating Officer (COO) and General Merchandise Manager.

Develops communication materials to support campaigns to be distributed to the installations including playbooks, scripts, etc. Communicates with field on expected presentation for promotional merchandise and collateral set up. Communicates instructions for visual merchandising as it pertains to fixturing, shop concepts and seasonal trim packages.

Interacts with the merchandising team to ensure quality control, adherence to timelines, and keeping projects within budget. Works with buying team and vendors to ensure access to all samples, visual images needed, etc. Works with photography vendors to arrange photo shoots.

Responsible for establishing and optimizing all processes pertaining to marketing production including proofing, customer opt-in, vendor coop, print production process, mail and distribution process and seasonal event processes.

Working with the CX team, identifies innovative means to reduce overall budget of print advertising and explore new mechanisms by which to communicate with the customer and drive revenue growth through digital channels.

Works with vendors and IT to ensure customer list is regularly maintained and hygienic. This includes scrubs against opt-out requests, reconciliation against authoritative source, and ensuring vendor maintains MCCS standards for data security. Works with other Department of Defense entities to conduct joint promotions for retail and other lines of business. Serves as the primary point of contact for all inter-service campaigns.

Provides World Class Customer Service with an emphasis on courtesy. Assists customers and communicates positively in a friendly manner. Takes action to solve problems quickly. Alerts the higher-level supervisor, or proper point of contact for help when problems arise. Adheres to safety regulations and standards. Promptly reports any observed workplace hazards, and any injury, occupational illness, and/or property damage resulting from workplace mishaps to the immediate supervisor. Adheres to established standards of actively supporting the principles of the EEO program and prevention of sexual harassment.

Performs other related duties as assigned. May travel to complete work assignments.

This is a white-collar position where occasional lifting up to 20 lbs may be required.

Travel Required

25% or less - Varies

Supervisory status
No

Promotion Potential
NA

Requirements

Conditions of Employment

  • See Duties and Qualifications

EVALUATIONS:

Qualifications

  • Bachelor's degree from an accredited college or university in , marketing, business administration or a related field appropriate to the work of the position and FOUR YEARS of experience in the occupation, or a related field or work area, OR an appropriate combination of education and experience that demonstrates possession of knowledge and skill equivalent to that gained in the above, OR appropriate experience that demonstrates that the applicant has acquired the knowledge, skills and abilities equivalent to that gained in the above.
  • Must have demonstrated experience in managing the production of integrated campaigns including print, digital, and in-store execution.
  • Must have experience working with vendors to manage outsourced design, print, mailing, photography, or similarly complex processes for marketing development.
  • Must have experience managing integrated marketing promotions including deep understanding of the process, mail requirements, printing methods, ink and paper characteristics, digital channels including email, social media and text, etc.
  • Must have demonstrated experience working with customer relationship management databases (i.e., Salesforce, Exact Target, etc.), social media tools and other systems that support integrated marketing campaigns.
  • Must have strong working knowledge of campaign analytics for print, email, text and social media.
  • Must have expertise in MS Office suite including PowerPoint, Excel and Word.
  • Must be able to handle multiple competing priorities while maintaining accuracy and timelines.
  • Must have the inter-personal skills to work with various groups within the organization and with external vendors.
  • Must have outstanding verbal and written communication skills with high level of attention to detail.
  • Must be able to work under pressure to meet deadlines
  • Must be able to think quickly to develop solutions when problems arise to keep projects on track
  • Must have experience with process improvement with demonstrated evidence of significantly revamping processes.

Eligible for incremental telework as determined by MR/MF policy.

Measures of Effectiveness: To ensure that all employees are working in a way that aligns with our mission and values, in addition to yearly goals, performance against the following critical elements will be reviewed during the Performance Management Process:
    All employees: Work Quality, Customer Service, Interpersonal Skills.


Education

Additional information

GENERAL INFORMATION: Applicants are assured of equal consideration regardless of race, age, color, religion, national origin, gender, GINA, political affiliation, membership or non-membership in an employee organization, marital status, physical handicap which has no bearing on the ability to perform the duties of the position. This agency provides reasonable accommodations to applicants with disabilities. If you need a reasonable accommodation for any part of the application and hiring process, please notify the agency. The decision on granting reasonable accommodation will be on a case-by-case basis.

It is Department of Navy (DON) policy to provide a workplace free of discrimination and retaliation. The DON No Fear Act policy link is provided for your review: https://www.donhr.navy.mil/NoFearAct.asp.

As part of the employment process, Human Resources Division may obtain a Criminal Record Check and/or an Investigative Consumer Report. Employment is contingent upon the successful completion of a National Agency Check and Inquiries (NACI). For all positions requiring access to firearms or ammunition, the Federal Government is prohibited from employing individuals in these positions who have ever been convicted of a misdemeanor crime of domestic violence, or a felony crime of domestic violence adjudged on or after 27 November 2002. Selectees for such positions must submit a completed DD Form 2760, Qualification to Possess Firearms or Ammunition, before a final job offer can be made.

Direct Deposit of total NET pay is mandatory as a condition of employment for all appointments to positions within MCCS.

Required Documents:

*Education/certification certificate(s), if applicable.

*If prior military, DD214 Member Copy

This activity is a Drug-free workplace. The use of illegal drugs by NAF employees, whether on or off duty, cannot and will not be tolerated. Federal employees have a right to a safe and secure workplace, and Marines, sailors, and their family members have a right to a reliable and productive Federal workforce.

Involuntarily separated members of the armed forces and eligible family members applying through the Transition Assistance Program must submit a written request/statement (may be obtained from the MCCS Human Resources Office) and present ID card with "TA" stamped in red on front of card.

INDIVIDUALS SELECTED FROM THIS ANNOUNCEMENT MAY BE CHANGED TO PART-TIME OR FULL-TIME AT MANAGEMENT'S DISCRETION WITHOUT FURTHER COMPETITION.

ALL ONLINE APPLICATIONS MUST BE RECEIVED BY 1159PM EASTERN STANDARD TIME (EST) ON THE CLOSING DATE LISTED IN THE JOB POSTING.

How You Will Be Evaluated

You will be evaluated for this job based on how well you meet the qualifications above.

Your application/resume and supporting documentation will be used to determine whether you meet the job qualifications listed on this announcement. This vacancy will be filled by the best qualified applicant as determined by the selecting official.

Background checks and security clearance

Security clearance
Not Required

Drug test required
No

Required Documents

Varies - Review "OTHER INFORMATION"

If you are relying on your education to meet qualification requirements:

Education must be accredited by an accrediting institution recognized by the U.S. Department of Education in order for it to be credited towards qualifications. Therefore, provide only the attendance and/or degrees from schools accredited by accrediting institutions recognized by the U.S. Department of Education .

Failure to provide all of the required information as stated in this vacancy announcement may result in an ineligible rating or may affect the overall rating.

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