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Freelance Senior Copywriter

Employer
Aquent
Location
Bethesda, MD
Closing date
Apr 21, 2021

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Our Leading Hospitality Client is seeking a Senior Copywriter to bring their Summer Campaigns to life. This Creative Writer will be tasked with creating the messaging for their overarching campaign that has focuses surrounding domestic travel, luxury travel & canadian travel. Looking for a versatile writer who can tailor this messaging across display, social, landing pages etc This is an immediate need starting 4/5. Education and Experience* 4-year degree from an accredited university in Marketing, Advertising, Business Administration, Hospitality Management, or related major, or* 5-7 years of copywriting experience across platforms* 3-5 years' experience in content creation* Experience with travel industry is a plus* Demonstrated experience with developing, launching, managing website and mobile projects* Demonstrated experience writing treatments and video scripts.* Demonstrated experience with Social Media marketing, monitoring, management, content and advertising CORE WORK ACTIVITIES* Responsible for crafting copy and creative strategy and prioritizing, managing, supporting and executing select digital marketing strategy initiatives (brand website, social media, field support) to support assigned brands.* Work closely with Art Director to pitch and present concepts to key stakeholders.* Work with larger internal team to update and maintain brand creative standards and voice guides.* Hands-on execution of concepts and written collateral within a full range of mediums, including platform specific social copy, web copy, interviews, listicles, talent copy, scripts, and more.* Ensure that creative meets brand guidelines and production standards.* Work with Art Director to ensure assets align with core messaging.* Work closely with entire internal team to develop effective, impactful ideas based on tactical plan.* Oversee and implement creative strategy and workflow of digital marketing and advertising campaigns supporting the digital brand strategy.* Work autonomously to author and drive digital/social strategy for assigned brands level initiatives while also providing strategic guidance for regional and hotel-level initiatives - if applicable.* Oversee and drive creative strategy and workflow of digital marketing and advertising campaigns supporting the digital brand strategy.* Work closely with entire internal team to develop effective, impactful ideas based on tactical plan. Digital and Social Strategy oversight and execution:* Direct oversight of copy and brand messaging as it pertains to creative brand website strategy, optimizations, and day to day maintenance as

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