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Digital Marketing Specialist

Employer
BlueAlly
Location
Vienna, MD
Closing date
Apr 20, 2021
BlueAlly Services is seeking an experienced "Digital Marketing Specialist" to work under a contract with one of our largest airline client in SeaTac, WA. Digital Marketing Communications Specialist to join our Cargo marketing team in Seattle, Washington. You will help develop and execute content strategy for lead-generation, customer acquisition and retention, and help the business maintain a consistent voice across digital channels in a B2B environment. You will focus on programs that attract, nurture and convert leads by driving engagement throughout the customer lifecycle across website, outbound (Email and blogs), e-books, and more. You'll work closely with the Cargo marketing and business development team, sales team and marketing agencies supporting Cargo. Scope & Complexity This individual contributor position supports email, social and web marketing, as well as campaign / editorial calendar activities. Key Duties Create and manage the content roadmap/calendar across all channels aimed at national and international freight forwarder and logistics companies. Develop content briefs, drive production and written copy in coordination with creative agencies, for blogs, website campaign pages, email, thought leadership white papers, micro-sites, social media, etc. with the goal of bringing Cargo to life in a way that enhances and increases brand awareness and produces quality leads. Builds brand awareness by planning, developing, designing, and executing cross-channel organic social media and digital strategies (eg, LinkedIn, Instagram) and owned media channels (eg customer newsletters, emails). Write exceptional copy, with the ability to adapt to brand style and tone while shaping technical content to align with the overall marketing narrative. leads all email communication for the cargo division, including promotional and transactional messaging. Job-Specific Skills 3-5 years of digital marketing experience in a business-to-business environment. Previous experience in writing (eg copywriting, PR, marketing communications, etc.) and digital. Basic design fundamentals in photography and graphic design. Understanding of HTML, Kentico, CSS, Adobe Creative Suite, Microsoft Office, Google Analytics Advanced knowledge of Salesforce and Mailchimp. Strong passion and curiosity for the digital space. High school diploma or equivalent is required. Preferred Logistics, Freight Forwarding or Air Cargo industry experience. A Bachelor of Arts or a Bachelor of Science degree, with a focus in marketing, communications, or a related discipline.

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