Communications Associate, Digital Marketing

Employer
Alliance to Save Energy
Location
Washington, DC
Posted
Apr 05, 2021
Closes
Apr 19, 2021
Ref
1906794352
Hours
Full Time
Primary ResponsibilitiesMarketing & Brand ManagementServe as the Alliance's brand manager, ensuring consistency of message, look and feel of all communications products.Edit and maintain existing marketing materials, including letterhead, presentation/report templates, business cards, etc.Oversee development of annual report and additional collateral, with a focus on design and printing.Work with Events & Operations Manager to develop marketing plans and collateral for Alliance events.Keep the Alliance's digital and marketing best practices up to date.Edit and grow the organization's photo library, including taking photos at Alliance events.Social MediaManage all Alliance social media platforms, including editorial calendar, daily content and advertising.Work with the Communications Manager to create engaging social media content, with a focus on Associate, consumer-oriented, event, and initiative content.Monitor social media platforms for Alliance mentions and engagement opportunities related to Associates, initiatives and events.Answer and respond to questions and engagements from social media audiences.Support Alliance initiatives, trips, news and events on social media, including live-tweeting.Research ongoing updates to social media platforms and emerging trends.Website ManagementServe as primary point person for maintaining ASE.ORG; conduct weekly website audit to ensure content is fresh, links and pages are functional, and protocol is being followed.Work with teams to develop, edit and approve content for ASE.ORG.Work with website consultant as necessary to improve site functionalityE-mail Marketing and AdvocacyGrow and nurture email lists, ensuring accuracy of data and proper use of lists.Manage editorial calendars for email marketing.Draft, format and send all marketing emails, including wEEkly Buzz and other Alliance newsletters, and events emails.Manage editorial calendar and staff content submission for wEEkly Buzz newsletter, working with teams to ensure robust and timely content.Transition email platform from Emma to Pardot (or another service better suited for the Alliance)MiscellaneousManage vendors including e-mail marketing platform (Emma/Pardot), web support contractors, printer(s), etc.Prepare monthly social media, email marketing and web traffic metrics and reports.Provide staff training on digital media platforms and ensure established digital media protocols and best practices are being followed.Execute special projects as required, including marketing support for strategic initiatives and events.

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