Business Manager - Bank Marketing

Employer
Capital One
Location
McLean, Virginia
Posted
Apr 13, 2021
Closes
Apr 21, 2021
Ref
R109268
Function
Finance
Hours
Full Time
1750 Tysons (12023), United States of America, McLean, Virginia

Business Manager - Bank Marketing

Summary:

As a Business Analysis Manager at Capital One, you will apply your strategic and analytical skills to major company challenges. You'll team with world-class professionals to develop and test strategies that ultimately impact the bottom line. And you will do it all in a collaborative environment that values your insight, encourages you to take on new responsibility, promotes continuous learning, and rewards innovation.

Capital One's Retail Bank has driven astronomical deposit growth in recent years in support of the enterprise's surging lending growth. We've now set our sights on an even larger mountaintop - becoming a leading national checking franchise. Wouldn't it be great if Capital One could be first-in-wallet for both credit cards and banking products? To that end, we've embarked on an audacious initiative to ramp deposits and checking sales from Card Customers, Bank Customers, and Prospects.

The leader for this team will drive critical strategy to help our Bank Marketing Efforts centering around 3 key areas:

1) Evaluating and optimizing our Advertising Tech Strategy to attract and grow customers. This ranges from search engine optimization(SEO) efforts, to AdTech value insights and strategy development. Additionally, it will require partnering to drive our media mix optimization for horizontal media buying.

2) Gaining a deep understanding of site performance relative to customer engagement that provide grounded insights and reporting. This will require leveraging tools like Google and Adobe Analytics, that ultimately influence strategies for how we structure our digital platforms.

3) Most importantly, this role will be a strategic analytical lead to help evolve and grow our broader team on our destination to being modern marketers. This will require thought leadership and developing groundbreaking marketing strategies through insightful analytical tools.

General Responsibilities :

  • Strategic leadership: Develop business strategies that will drive growth, profitability, and competitive success for Capital One in the face of shifting consumer and regulatory behavior
  • Business ownership: Have an ownership mindset, and potentially P&L accountability for a business segment. Strategic planning with a 1-6 month horizon
  • Leadership: May manage and develop a team of analysts. Coaching and mentoring associates throughout the organization with a goal of developing and retaining talent at Capital One
  • Product: Develop and implement new product and pricing strategies for various lending products; lead product level modeling/analytics
  • Marketing: Lead direct-to-consumer marketing efforts for select products, and strategic intent for products distributed through the retail channel. Build targeted insights to inform the design and development of new customer experiences, as well as breakthrough technology and concepts designed to deliver on new go-to-market strategies
  • Credit Risk: Drive step-change improvements in credit performance by connecting drivers of future consumer credit trends to historical behavior, creating risk models, and testing hypotheses using rigorous monitoring and analysis


  • Execution: Manage and sequence delivery of business intent, build business requirements and execute against the product strategy. Oversee multiple projects and programs concurrently
  • Partnership: Work closely with colleagues across Capital One including: IT, Sales, Operations, Finance and others to drive improvement in quality, volume, service, and profitability
  • Strategic & analytic orientation: A proven track record of decision making and problem solving based on analytics. Conceptual thinking skills must be complemented by a strong quantitative orientation, given that a large part of the business is based on rigorous analytic marketing & credit risk management
  • Strong business judgment, leadership and integrity: He/she should be a tenacious decision maker, able to bring a healthy, aggressive, yet responsible approach to business
  • Solid people leadership experience: Ability to build and leverage the capabilities of a high-performing team, as well as business partners across the enterprise. He/she should foster innovation, drive critical decisions, hold business partners accountable, and be able to consistently deliver results


  • Strong executive communication skills: Impeccable written and oral communication credentials, coupled with strategic influencing skills and the ability to drive agreement through intellect, interpersonal and negotiation skills
  • Clear results orientation: display an intense focus on achieving both short and long term goals. He/she should be able to drive and execute an agenda in an uncertain and fluid environment
  • Successful track record of thriving in a fast paced, entrepreneurial and dynamic environment. Previous consulting experience is a plus


Basic Qualifications:

  • Bachelor's Degree
  • At least 2 years of experience in analysis


Preferred Qualifications:

  • Master's Degree in Business or quantitative field such as Finance, Economics, Physical Sciences, Math, Statistics, Engineering


  • 5+ years of experience in analysis
  • 2+ years of experience in financial services
  • 1+ year of experience in consulting
  • 2+ years of experience in people management


Capital One will consider sponsoring a new qualified applicant for employment authorization for this position.

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