Website and Digital Marketing Manager

Arlington, VA
Apr 05, 2021
Apr 12, 2021
Full Time
POLITICO's mission from the very beginning was to win the audience. We dedicate ourselves to providing accurate, non-partisan, impactful information to the right people at the right time so that they can act with confidence and speed. We experiment to avoid being disrupted and we have fun disrupting others. And we are not afraid to risk failure if it means being the best at what we do.POLITICO is in search of a Website and Digital Marketing Manager who will maintain POLITICO's B2B websites. This position will drive management and content for our website, SEO/SEM, and collaborate with campaign and product marketing teams on outbound digital marketing programs across social, webcast, chatbot and other channels.What you'll do Manage, design, implement and continuously improve our website and other resources built on the Pimcore and Wordpress platformsOwn the UI strategy and oversee day-to-day website operations, including daily and weekly contentPartner with the Marketing team to plan, maintain and improve online presence, and initiate new ways to enhance and develop our website presence across brandsImplements reports and analytics to continuously improve the effectiveness of our site and marketing campaignsDrive SEO/SEM implementation and management to improve traffic and lead conversionSupport outbound marketing programs with integration of creative and compelling web, video, demos, blogs, and other digital contentDirectly support efforts to grow qualified leads, by converting site traffic through effective design and use of calls-to-action, landing pages, and lead generation offers; evaluates and implements additional tools to make lead generation more effectiveWork with Marketing Operations Manager and Head of B2B Marketing to facilitate the plan and vision for the websiteProvide consultation to campaigns teams to drive effective programs through social media, third-party sites, and other digital channels, AI platforms and toolsWork with website agency and IT on maintenance effortsTrain new team members on content management system as neededWhat you'll need 3+ years of relevant work experience in the B2B technology marketing spaceWorking knowledge of HTML, Brightcove video software, Drift and PhotoshopStrong, hands-on experience in web design, implementation, and website managementExperience with CMS, and marketing automation toolsAbility to produce, edit and manage videos and other digital assetsExcellent communication skills (English fluency required)Self-starter with the ability to work autonomouslyStrong analytics skills and a data-driven approach to marketingExperience driving SEO, SEM, and ongoing keyword analysisExperience with Google Ads, PPC, and paid campaigns a plusHands-on experience with innovative social media marketingIndependent and resourceful problem solver with a success-oriented mindsetAbility to successfully manage multiple high profile and time-sensitive projectsWe are driven by our values.We are relentless contributors, disruptors, collaborators, and talent cultivators. Our culture is defined by grit, total integrity, and a prioritization on innovation.We value our people.We offer a competitive compensation and comprehensive benefits package, including health and wellness benefits, commuter benefits, retirement plans, as well as work-life balance flexibility and opportunities for career development.Let's keep in touch.Follow us onInstagramandTwitterat @politicocareers and #meetPOLITICO for a deep dive into what makes us POLITICOs and our adventures. We'd love to hear from you!Want to join POLITICO but don't see a job suited to you? Sign up to be a part ofour Talent Networkto be alerted of future opportunities. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

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