PR and Marketing Coordinator

Employer
Casualty Actuarial Society
Location
Arlington, VA
Posted
Apr 09, 2021
Closes
Apr 13, 2021
Ref
1889913192
Hours
Full Time
Reporting to the Digital Marketing Manager, the PR & Marketing Coordinator will be focused on supporting the Casualty Actuarial Society's digital communications efforts, including social media development, execution and maintenance and expansion into video, podcasts, and emerging forms of media. This position is also responsible for supporting the development and execution of public relations strategies and activities for the CAS to assist the work of the Director of Marketing and Communications. Duties and responsibilities include but are not limited to the following: Supporting the development and execution of the CAS's marketing plans for continuing education programs. Working with the Director of Marketing and Communications, supporting the development and execution of the CAS's marketing plans for external target audiences, specifically the industry trade press, insurance executives, employers of actuaries, and other key external demographics. Tracking and measuring CAS marketing and communications campaigns and drafting media and communications measurement reports for review, assessing opportunities for communications industry awards and managing and writing awards applications. Assisting with the management of CAS social media activities including both organic and paid social media campaigns and fulfilling weekly posting schedule across social networking platforms. Assisting the Director of Marketing and Communications, preparing external outreach materials, including news releases, media alerts, fact sheets, infographics, weekly reports, and other similar materials and assisting with the development and maintenance of media lists, editorial calendars, conference lists, and other databases. Supporting the work of the Public Relations Advisory Committee and assisting in other areas of the CAS with communications and marketing projects as assigned by the Director of Marketing and Communications or Chief Communications Officer. Assisting with the expansion of CAS digital media into additional platforms, such as video, podcasts and other emerging forms of media. Supporting the maintenance and development of content on the CAS website and other CAS platforms. Supervision Provided to: n/a PandoLogic. Keywords: Marketing Specialist, Location: Arlington, VA - 22203

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