Contract Digital Marketing Manager

Total Wine & More
Bethesda, MD
Apr 06, 2021
Apr 13, 2021
Full Time
DescriptionTemp to Perm Digital Marketing ManagerTotal Wine & MoreBethesda, MDAbout the RoleWe are looking for a Temp to Perm Digital Marketing Manager of Emerging Channels to join our Marketing team and work at our Bethesda, Maryland headquarters (NOTE: this is not a remote work role). You will lead the charge to grow Total Wine & More's online presence to reach and acquire new customers. You will also help us with personalization and attribution (cross-channel, cross-device, offline) projects which will support media efficiency and optimization goals. You will report to the Sr. Director of Digital Marketing.You willManage affiliate marketing performance and processes which includes overseeing affiliate marketing agencyManage advertising agencies' media planning and buying activities for upper and mid-funnel digital marketing channels including digital audio and programmatic video/displayManage relationships with directory site partners (eg, UnTappd and WineSearcher)Help develop and implement new digital marketing optimization and attribution projects such as cross-device optimization, location-based advertising, offline conversion/visits ad campaigns, and data-driven attribution modelsAnalyze performance and attribution of digital marketing channels and make recommendations for media performance optimizations and audience segmentation testingYou will come withBS/BA degree in Marketing or Advertising2+ years experience with direct ownership of affiliate marketing channel3+ years of digital marketing experience in an agency or corporate marketing departmentExperience with Adobe Omniture or Google Analytics platformsExperience with digital marketing attribution (location-based mobile advertising, campaign management (eg, Adobe Marketing Cloud) preferredExperience leading project teams in an office environmentExperience with data analytics and using those insights to create programs to exceed KPI targetsWe offerPaid Time Off (PTO)Generous store discountsHealth care plans (medical, prescription, dental, vision)401(k), HSA, FSA, Pre-tax commuter benefitsDisability & life insurance coveragePaid parental leavePet insuranceCritical illness and accident insuranceDiscounted home and auto insuranceCollege tuition assistanceCareer development & product trainingConsumer classes& More!Grow with usTotal Wine & More is the country's largest independent retailer of fine wine, beer and spirits, and we continue to grow our footprint year over year. Total Wine offers exciting and unique career opportunities across the country and in our corporate office. Our strength is our people. We have a commitment to training and career growth, all in an environment that values new ideas and teamwork. If you share our entrepreneurial spirit and a passion for providing best-in-class customer experience, take a moment to apply or learn more at!Total Wine & More considers several factors when establishing compensation. Estimated salaries determined by third parties have not been validated by Total Wine & More.Total Wine & More is an equal opportunity employer and all qualified applicants will receive consideration for employment without discrimination based on race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law. Total Wine & More makes reasonable accommodations during all aspects of the employment process, including during the interview process. Total Wine & More is a Drug Free Workplace.The information provided above indicates the general nature and level of work required of the position and is not a comprehensive list of all responsibilities or qualifications. Benefits list is only a highlight of some of the benefits offered to team members; eligibility for certain benefits apply.

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