Senior Brand Manager- Content & Activation

Stanley Black & Decker
Towson, MD
Apr 06, 2021
Apr 13, 2021
Full Time
Position:Senior Brand Manager/Content + ActivationDivision:Global Tools & Storage| Global Customer ExperienceLocation:Towson, MD | Remote (CST/EST preferred)Come Build The World With Us.This is the career youve been waiting for your whole life. Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, youll get the unique chance to impact some of the worlds most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, PORTER-CABLE and BLACK+DECKER. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights. Who We Are:Were the Worlds largest tool company. Were industry visionaries. Were solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art "smart factory" products and services provide greater quality to our customers & greater environmental and social value to our planet.We are unique in that we have a rich and storied history dating back to 1843, but that hasnt stopped us from evolving into a vibrant, diverse, global growth company.The Global Tools & Storage (GTS) division of SBD, which drives $10B of the total $14B business, is currently seeking anSenior Brand Manager/Content + Activation to join the DEWALT brand.This position will report to Group Brand Manager, as part of the Global Customer Experience (GCX) team. This position will be responsible for helping lead strategic marketing plans creation and overseeing the flawless execution to drive brand awareness, consideration, and advocacy. Who You Are: Have 6+ years of marketing experienceExcel at Brand Campaign Development & Execution- experience with launching and globalizing a brand marketing campaign, developing content & messaging strategies, leverage insights to drive decisions, optimizing and reporting out on performanceFocused on the customer- develop fully integrated campaigns supporting new product and platform launches and communicationsGlobal thinker- test & learn plans to apply content & strategies Digitally Savvy - Experience includes digital marketing acumen, with customer journey mapping & activation across the full digital ecosystem. Knowledge of digital marketing, marketing technology, and listening tools. Agile - Thrive in a fast-paced, high energy environment with multiple stakeholdersCreative - Strategic thinker with an entrepreneurial mindset and bias to action and proactive solution finder, but not afraid to roll your sleeves up to push to execution. Hungry for data/analytics but comfortable with a gut feelingEmotionally intelligent who can translate challenges into opportunities for the teamBring the Outside In - Trend follower thats hungry for knowledge and a passionate educator of others Strong communicator with excellent interpersonal skills that can manage internal/external partners with varying degrees of knowledge of digital marketing You have a strong business acumen, including financial/budget management skills.Exceptionalproject management,organizational,andcommunication skillsWhat Youll Do:We are seeking an enthusiastic leader, who will lead content strategies and activations for the DEWALT Brand. You will join a marketing team that is responsible for setting the brands global strategic vision, brand identity and create the strategy + direction on the brands content generation strategy. Working in partnership with the Brand Strategy team, this person will lead integrated, full funnel marketing planning activities, manage developing end-user centric platform content, drive global reapplication of content, manage integrated digital campaigns, have oversight of marketing investments, and will manage the brands sponsorships. Responsibilities:Coordinate with cross-functional teams and with agency partners to plan, develop and deliver dynamic, world-class content.Lead Rapid Experimentation to test & learn new marketing tactics and approachesManage global brand marketing campaigns, including content generation, global reapplication, optimizations and reportingDevelop media approaches and plans, working with both internal and external agenciesPartner with the research team to gain insight into how our user segments experience the brand to create user-based benefit driven campaigns for core and new product categoriesWork closely with internal sales/channel teams to recommend and develop ways for the brand to partner and drive business growth at key retailers Ensure global brand & asset compliance Manage the brand marketing budgetBenefits & PerksYoull get a competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, 401k, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement. And, of course, discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners. What Youll Also GetCareer Opportunity: Career paths arent linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths. Learning & Development: Our lifelong learning philosophy means youll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities). Diverse & Inclusive Culture: We pride ourselves on being an awesome place to work. We respect and embrace differences because thats how the best work gets done. Youll find we like to have fun here, too. Purpose-Driven Company: Youll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.Stanley Black & Decker is one of the worlds largest, fastest growing and most dynamic companies.SBD, a Fortune 200 companyis a world-leading provider of tools and storage, commercial electronic security and engineered fastening systems, with unique growth platforms and a track record of sustained profitable growth. #LI-JB-1#LI-RemoteAll qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veterans status or any other protected characteristic.Requisition Number 76574BRFunction Marketing City TowsonEEO Statement All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veterans status or any other protected characteristic.Featured Category on SBD Careers Marketing & CommunicationsShow Virtual Roles Virtual

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