Marketing Manager

Rockville, MD
Apr 06, 2021
Apr 18, 2021
Full Time
The Marketing Manager will directly support TM Associates' portfolio of owned/managed properties by delivering impactful property marketing, advertising, sales and training programs. The Marketing Manager collaborates with Marketing Director, Regional Property Managers, VP's and on-site staff to maintain and/or improve occupancy and rental income at the sites through the creation and implementation of effective marketing and sales efforts.RequirementsAs a Marketing Manager, Your Primary Responsibilities IncludeMarketing Implementation Understand unique marketing needs of each property and lead the implementation of approvedmarketing plansResearch various marketing opportunitiesExecute approved media plans - create listings, load photos, make revisions as neededPerform audits of each property's web presence and make revisions as needed to copy,images, etcMaintain and update web content for property websites,, social media and allinternet listingsCreate eblasts - write copy, select images, QA, analyze and leverage best practicesSupport Property and Corporate outreach eventsProject manage various types of initiatives including but not limited to: property websites,collateral, signage, promo items, digital ads, etc.Ad hoc projects and tasks as assignedLead Acquisition Tracking and Analysis Provide reporting and analysis of lead generation and website traffic dataUse tracking tools, such as phone numbers and tracking URLs to effectively monitor campaignsuccessEnsure correct source attribution by ongoing testing of tracking numbers, urls, emails.Closely follow occupancy and lead generation performance for assigned propertiesWhat You Bring to Us: BA/BS degree requiredminimum of three to five-years of property management marketing experience or equivalentmarketing roleAnalytical thinking with previous data analytics and/or marketing experience a plusPositive, can-do attitude and a strong desire to deliver great serviceDrive to continuously learn and develop skillsAttention to detail and quality of work productFresh ideas and perspectivesStrong business writing and verbal communicationsKnowledge of Microsoft Office Suite requiredKnowledge of Adobe Suite

Similar jobs