Asian Marketing Manager - Maryland

Live! Casino & Hotel
Hanover, MD
Apr 05, 2021
Apr 09, 2021
Full Time
OverviewThe Asian Marketing Manager will manage expenses for all Asian Marketing programs (inclusive of festivals activations and off-site community events). Oversee the brand for all Asian advertising materials. Research and propose current trends in Asian gifts to Asian Marketing Director. Schedule Asian Marketing team for all Asian Marketing programs. Assist with all other special events & promotions as needed. ResponsibilitiesCORE VALUES:CLEAN - Must make the property shine and look impeccable while maintaining a neat, CLEAN and crisp personal appearance.SAFE - Must make guests feel SAFE and comfortable through creating a worry-free, carefree experience.FAST - Provide FAST and efficient service with accuracy. Meet service time requirements and anticipate guest needs.FRIENDLY - Greet guest with FRIENDLY welcomes, making eye contact and smiling. Use HEART Steps to ease guests concerns. Say thank you to departing guests.FUN - Work passionately as a team to create a FUN experience both for everyone who works and plays here.RESPONSIBILITIES:Upbeat & Positive AttitudeTeam PlayerDevelop, plan, and execute all Asian Marketing programs.Responsible for driving appropriate media mix in support of property Asian Marketing plan.Help drive Asian Marketing entertainment strategyContributes to program development in alignment with the Director of Asian Marketing to help the department achieve its goals.Assists Asian Marketing Director with the submission of, approval and verification of, all contracts, proposals, purchase requisitions, and any other company document needed to fulfill the planning and execution of an event or promotion.Creates and controls accurate player lists conducive for all events & promotionsMaintains security and confidentiality of files, records, and lists.Maintain inventory of all promotional itemsMaintain cleanliness and organization of promotional boothEstablishes and maintains an effective working relationship with other departmentsWorks with other departments and vendors to arrange for food& beverage, decorations, gifts, entertainment, and supplies for all events.Accurately tracks all expenses for Asian Marketing programs and prepare proforma for analysis and financial review.Accurately tracks and communicates Asian Marketing programs reservation procedures and expected attendance of the program to other departments.Coordinates approved events with emphasis on quality, as well as remaining within budgetary guidelines.Schedule Asian Marketing Coordinator, Marketing Representatives, and outsourced staffing.Communicates event schedule and details to the property, including internal collateral distribution and conducting weekly meetings.Maintains records, charts, and graphs of events monthly.Will be measured on thoroughness of detail, event execution, and event ROS.Responsible for project management and meeting timelines. Attention to detail and follow through.Processes cash transactions in accordance with the policies set forth in Marketing Operations, to include but not limited to obtaining a float from Employee Services, processing buy-ins, re-buys, and slot play for all electronic gaming devices and tournaments.Performs and completes all other duties as assigned.Adheres to all department/company policies and procedures.QualificationsWORK/EDUCATIONAL EXPERIENCE:Bachelor's Degree in Marketing and/or Entertainment based field preferred or equivalent in professional experience required.2-3 year in planning international events. Must have managed a team of 4 or more indirect reportsMust be proficient in the full suite of Microsoft Office products #LI-TS1

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