Veterans Preferred - Business Product Manager

Reston, VA
Apr 01, 2021
Apr 09, 2021
Full Time
Military Veterans are Encouraged to Apply. A Digital Business Lead at T-Mobile is responsible for the vision, strategy and plan for the future state of digital. This individual is a strategic thought leader and consumer advocate that has strong business acumen and has strong analytical, planning, and collaborative leadership skills. This savvy business owner belongs to the team that is the 'CEO' of a portfolio of products and experiences with ownership of the roadmap of solutions to meet customer needs, along with the day-to-day business management and performance accountability. By combining end user value with business value, this ensures a clear, single point of accountability for the performance of the product and business. To be successful you will be well rounded and will have an appropriate level of marketing and technical acumen to ultimately be able to succeed in leading a business portfolio that will deliver the experiences and products that yield high consumer satisfaction and business outcomes that drive growth or cost savings.The Digital Business Lead is ultimately accountable for the business plan and ongoing management thereof that achieves positive ROI and the specific financial, experience, and operational KPIs as determined by the 5 year strategy and business model. You will work cross-functional enterprise stakeholders (channels, lines of business, marketing, UX, and product and technology) to evaluate and outline our specific investment roadmap defending "should we" and clearly articulating the "what". You will support value stream and journey teams that are responsible for turning the business plan into world-class experiences and products that win customer advocacy and deliver enterprise outcomes. The Digital Business Lead will be expected to be experts on the ways the customers use and move through the product. Think and act both strategically and tactically: working with stakeholders across the enterprise in the creation of end-to-end plans designed for delivery of revenue or cost, detailed analysis and business casing, alignment to the product design and delivery roadmap and delivery iterative testing recommendations to drive ongoing experience improvements and business impacts. At least 18 years of age.* Legally authorized to work in the United States.* High School Diploma or GED.* Pre-employment background screen.Bachelors Degree - Business, Marketing or related 5+ years Product Marketing experiencePrevious experience in hands on technical role will be beneficial in this role (preferred)Digital Marketing - Experience working in a digital suite of experiences or productsBusiness Requirements - Experience delivering and writing business requirements for complex multi-year planningBusiness Case - Experience with business casing and/or investment prioritizationAnalytics - Superior analytical skills and commercial acumen, Strong analytical skills with demonstrated ability to identify/analyze/synthesize product use data and use the data to drive decisions.Quantitative Analytics - Experience with qual and quant analysis including behavioral, financial, and experiential with proven capability to develop and drive and manage decisions and prioritizations against an investment rubric.Product Marketing - Proven experience in managing relevant experience in Product Marketing or ManagementBusiness Process - Experience working with customers and stakeholders to understand user behavior and create journey maps or process flowsTechnical Writing - Strong requirements elicitation, and proven writing skills including the ability to write concisely and clearly for different audiences.Social Influence - Proven ability to effectively and efficiently communicate with Leadership, while employing a high degree of collaborationCommunication - Excellent written and verbal communication skills with ability to present complex technical information in a clear and concise manner to a variety of audiences including executives and non-technical leaders.Strategy, data & insightsUtilize exceptional quantitative and qualitative analytical skills to identify target customer(s) and evaluate end-to-end customer experience and gaps across multiple channels and customer touch pointsDevelop the overall strategy, the overarching business plan, and KPIs, including the inputs and validation of key inputs to the business plan: product, experience, and LoB roadmaps to achieve overarching business goals.Responsible for investment analysis through the development and ownership of business cases, opportunity analysis including ROI, NPV, CLV and target settingResponsible for development of deep insights customer needs and behaviors to develop and own a 360 product and experience decision rubric and support value stream and journey decisions and ongoing impact analysis.Define the strategy and plan to develop and optimize key digital journeys based on the experience that's right for the customer and aligned to business prioritiesConduct or utilize existing consumer research and market insights to develop hypotheses and create and manage the test-and-learn plan for journeys, experiences and functionality across key areas in DigitalDrives ad hoc analysis and presents information to leadership.Measure and optimize consumer journeys to improve the consumer experiences and drive improved outcomes.Assist in implementing a win/loss analysis program and create report outs for the business on the findings and recommendationsInnovation and LeadershipExtreme ownership with accountability to enterprise outcomes.Represent the brand, voice of leadership, the customer, and the enterprise.Inspirational leadership and the ability to drive results based on collaboration across multiple cross-functional units.The ability to lead through constant change; a high degree of comfort in uncharted territory and having the confidence to take risks.Showcase an entrepreneurial mindset while consistently being a marketing and customer advocate.Challenge current practices and inspire new ideas to constantly deliver experiences that improve enterprise outcomes.Show agility and adaptability to a constantly shifting marketing and data landscape.Communication & RelationshipsYou are a Business owner and Customer Champion in advocating for Digital experience build out and gain alignment from stakeholders and partner teams through effective communication and relationship management.Communicates and influences at VP Level and below. This includes regularly delivering business results, presentations, investment roadmap, and analysis.Ability to craft a Sr. executive level narrative, presentation.Primary liaison between channel stakeholders, commercial partners, LOB partners, design teams, product, and technology development resources as steward of the overall planWork effectively in cross channel teams and influence without authorityPartner effectively with Product & Technology, UX Design, Frontline stakeholders and other customer channels to influence and drive delivery of effective digital experiences.MarketingCraft and implement 'go-to-market' plans for digital initiatives/experiences in coordination with cross-functional team members including Product Management, Sales, Care, and Commercial.Develop thought leadership and influence development of a holistic content/communications strategy, positioning, value propositions, buyer personas, key points of differentiation, and custom messaging that resonates with the buying audience and other stakeholdersLead execution of traffic driving and/or market adoption of the experiences/products across digital platforms.Digital Customer ExperienceAs an approver of product experience and design: ensure final customer experiences will deliver the business plan, including the overall ROI and associated financial, operational and experience metrics.Equal Employment Opportunity We take equal opportunity seriously-by choice.T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.