Analyst, Performance Analytics

Columbia, MD
Apr 05, 2021
Apr 16, 2021
Full Time
Company Description: Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit Description: Performance Analytics all starts with the data. In order to create an effective and integrated advertising strategy, you have to understand your customers, their behaviors and values. Then, by taking a look at different advertising tactics already in place, you can identify opportunities to create a more effective and cohesive strategy. Analysts, Performance Analytics at Merkle support the SEM, SEO, Media Services and Paid Social teams by providing campaign analytics that drive further insights and optimization. They are part of a multifaceted digital analytics team who work closely with other analysts and client relationship managers in the company. You will encounter different analytic problems and be challenged to provide unique and effective solutions in a fast-paced environment.Responsibilities :* Provide data management, budgeting, bidding, pattern/trend exploration and explanation, ad copy/creative testing and analysis, landing page analysis, and forecasting* Using the coding of models in SQL and Python/R to provide analytics* Manage the day to day core insights/trends of our digital marketing programs to help guide the optimization efforts* Play a supporting role to a Senior/Lead Digital Analyst by customizing the optimization models on a client by client basis.* Engage directly with the client to understand marketing objectives to alter program executionQualifications: * Bachelor's Degree in Statistics, Economics or related quantitative field required; advanced degree preferred.* 0-2 years of industry experience in a related (quantitative) capability preferred* Working experience with SQL, SAS, digital or web analytics (Omniture, WebTrends, Google Analytics, AdWords, AdCenter, DoubleClick, MediaMath, Exact Target, etc.)* Some experience with Python or R or high-level scripting language* Familiarity with least one digital marketing channel (Paid Search or SEM, Organic Search or SEO, Paid Social, Earned Social, Display, Email)* Ability to explain and present complicated/advanced analytical methodology and results to non-technical audiences* Well-versed in the core MS Office suite programs and an intermediate to advanced user of Excel including the ability to use formulas, functions, and pivot tables* Must be able to communicate effectively by phone; write clear emails and memos; be friendly, cheerful, and patient; and enjoy explaining complicated concepts to others* Ability to handle multiple projects, prioritize responsibilities and work efficiently in a fast-paced environment* Keen problem-solving and trouble-shooting abilities; high level of accuracy and attention to detail* Occasional travel required (5%) typically for client QBRsAdditional Information: Diversity is embedded in who we are and all that we do: our mindset, our solutions, and in our teams to empower an inclusive, equitable environment. We put our people at the center, creating space for growth, understanding and learning so they can thrive. Our differences make us richer and enable stronger relationships with each other and foster greater impact for our clients. We engage with our communities to drive positive social impact by fostering equity and working to create a digital society that works for all. Merkle is an agency of Dentsu.All your information will be kept confidential according to EEO guidelines.

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