PRIMARY FUNCTIONS The TRSA Director of Marketing is responsible for all digital and print marketing communications efforts promoting all TRSA programs and products including virtual, in-person and hybrid events, certifications, and online resources. Marketing communications supports three conferences, a dozen roundtables and nearly 20 webinars, as well as the sales of research, benchmarking, and compliance resources. The Director of Marketing provides marketing communications leadership and project management collaborating with internal and external customers and stakeholders on the planning and implementation of marketing campaigns including strategies, messaging, budgets, design, and delivery. The Director of Marketing is responsible for key performance indicators (KPIs) for the organizations vital few objectives (VFOs) tracked through performance Dashboard to ensure organizational key results in events attendance, registration and revenue objectives are met. The position manages internal and external resources supporting marketing communications with additional opportunities for growth. The Director of Marketing relies heavily on sustaining strong relationships between colleagues responsible for events, certification, membership, and government relations, as well as subject matter experts (SMEs) including managing a Marketing & Sales Committee. The Director of Marketing will be engaged in new initiatives to promote the industry's commitment to corporate social responsibility, supply chain sustainability, hygiene and environmental stewardship including the development of targeted messaging and resources that facilitate communications that increase awareness and educate end-users/consumers of TRSA member products/services, recruitment and retention of industry employees and the public. Reports to the President & CEO PandoLogic. Keywords: Sales Director, Location: Alexandria, VA - 22314