Vice President, Subscriptions Growth

Washington, DC
May 21, 2021
Aug 06, 2021
Full Time
Job Description

The Washington Post is looking for our next VP of Subscriptions, a senior executive, masthead-level role to lead our vital and growing digital subscriptions business.

First and foremost, you are a natural advocate for the consumer and their experience of our products. You are driven by growth and possess penetrating insight into how a subscriptions or membership-oriented business can grow. Creative and innovative, you push the organization to think expansively about translating growth potential into results. And yet, you push in a way that is collaborative and diplomatic, able to synchronize efforts across multiple departments, including product, engineering, analytics, news, and advertising. You are also analytical and enjoy analyzing complex data sets with a goal of building a sustainable business over time. You are a hands-on leader who combines tangible, short-term steps with strategic, long-term steps that harness the untapped growth potential inherent to this business. You understand the different levers to pull that ignite growth, when to pull them, and how those levers may differ across geographies - you know how to drive not only domestic, but global growth. You are a seasoned leader who understands organizational complexity, finding effective ways to keep the organization laser-focused on growing subscriptions.

The VP, Subscriptions role reports to the Publisher & CEO and is part of the senior executive team that leads The Washington Post in long-term strategy, planning, investment, growth, change, culture, policy, and innovation. As a trusted advisor to and member of this team, the successful candidate must build solid relationships and work effectively with leaders across the company, including editorial, engineering, client solutions, PR, marketing, finance, legal, HR, analytics, production, circulation, security, etc.

  • Undergraduate degree in business or a related field, or higher.
  • At least 10 years of progressively responsible experience leading a national-and ideally global-consumer business, having a proven track record of sustained growth.
  • Comfort with and experience managing at scale: The Washington Post is a complex, diverse, growing and global organization.
  • Manage a team that owns the acquisition and retention of digital subscribers as well as enterprise subscriptions.
  • Lead and coordinate our efforts around pricing and access, working closely with the Finance and Data & Analytics team to effectively test and model different strategies.
  • Partner with the product and engineering teams to articulate and evolve the product roadmap for the entire subscriptions business, maintaining a laser-focus on customer experience.
  • Actively shape the subscriptions product and reader experience over time, while advocating for thoughtful investments in the product that result in sustainable growth.
  • Increase our collective intelligence around the intersection of price, access, volume, marketing, platforms, and reader experience, such that we find the best approach to maximize long-term, global growth.
  • Dynamically create a culture where all employees understand and advocate for the growth of our subscriptions business.

This role is based at The Post's headquarters in Washington, D.C. If the successful candidate is not already based in D.C., relocation will be necessary.

About The Washington Post
When you join The Post, you are joining a mission to connect, inform, and enlighten those around the globe with the highest caliber, most trustworthy news and information. Our multicultural, multi-generational workforce is constantly creating and innovating, leading the media and technology industries to better solutions. We welcome all perspectives and celebrate diverse backgrounds.

Whether you contribute to journalism, engineering, finance, or marketing, you are helping define the future of news.

We continue to shine a light into the darkness and hope you will join us.

The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?