Sr. Vice President of Lifestyle

Washington, DC
Apr 04, 2021
May 04, 2021
Full Time
Business Unit Description

AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that empowers Americans to choose how they live as they age. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security, and personal fulfillment.

AARP Services, Inc. (ASI) is where AARP's mission meets the marketplace, focusing on the needs of the 117 million American consumers over age 50 who control 70% of disposable income. ASI is the wholly-owned, for-profit subsidiary of AARP responsible for over $1 billion in revenue. Working with 160 national brands including United Healthcare, New York Life, AT&T, and Expedia, ASI manages co-develops and oversees products, services and discounts made available by third party providers as benefits to members.

Are you forward-thinking and imaginative? Do have what it takes to discover new ways to deliver tangible value to AARP members? Consider joining the AARP Services team as the Senior Vice President of Lifestyle.

Reporting to the Chief Executive Officer of AARP Services, the Senior Vice President, Lifestyle, is responsible for the success of products, services, and discounts made available to AARP members within the travel, dining, retail, entertainment, and technology categories. These offerings are used by more than ten million consumers annually and are cited by members as a top reason to renew their AARP membership. The current portfolio encompasses 40 companies representing 150 brands and tens of millions of consumer transactions.
  • Sets the overall strategic direction for the Lifestyle line of business.
  • Oversees the management of current Lifestyle offerings and the development of new ones.
  • Accountable for meeting cost and revenue targets.
  • Manages multiple stakeholder relationships within AARP.
  • Leads the negotiation of major provider agreements and contract renewals with an approach tailored to the needs of each industry and provider.
  • Develops and cultivates senior relationships within provider organizations.
  • Works in close collaboration with the AARP Membership to ensure that member offers are compelling and speak to the needs of the AARP audience.
  • Bachelor's Degree (MBA is a plus) with 10 + years of progressive leadership experience in one or more of affinity sales, marketing, operations, and management within a consumer-facing sector, e.g. retail, travel, dining, entertainment, or consumer technology. Previous P&L responsibility is a plus.
  • Strong relationship development and negotiation skills.
  • Proven ability to lead and direct a diverse multi-level team in analyzing, planning, developing, and executing programs and products.
  • Strategic thinker with excellent judgment, strong analytical skills and the ability to turn insights into action. Demonstrated ability to understand and respond to the needs of existing member and prospective member segments that AARP aims to attract and retain.
  • Excellent organizational and interpersonal skills. Excellent written, verbal, visual/presentation, and interpersonal communications skills. High energy level, team player dedicated to excellent customer service for internal and external customers.
  • Solid and timely decision-making through a combination of analysis, wisdom, influence, experience, and judgment.
  • Success in developing staff with a focus on Diversity, Equity and Inclusion.

This position is located in Washington DC. Candidates outside of the Washington DC metro area may be eligible for relocation benefits.

Compensation and Benefits

AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.

As a result of the COVID pandemic, all interviews will be held virtually and all non-essential employees will continue to work remotely until further notice.
Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.