Business Unit Description

AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security and personal fulfillment.

AARP Services (ASI) is where AARP's mission meets the marketplace for the 50+ population, by sparking new solutions that transform the marketplace to improve people's lives as they age. Founded in 1999 as the professional services arm of AARP, ASI supports the Association's mission of Disrupt Aging by helping bring new products to drive market innovation and build richer connections with consumers. ASI acts as a bridge, connecting companies to people by helping bring experiences, products and services that matter to them as they move through specific life stages.
Summary

Within AARP Services Inc.'s (ASI) Digital Services Center of Excellence, the Director of Digital Strategy is responsible for conceiving, managing and supporting best-in-class digital experiences that drive platform growth, audience development and user engagement across web and mobile channels. This individual will serve as the day-to-day strategic partner with ASI and AARP teams to advise on and lead B2B and B2C digital platform innovation to grow value for members, providers, third party partners and agents. The position oversees a team of digital platform specialists and works in collaboration with project management, content and analytics teams within the Digital Services COE to support and deliver exceptional digital experiences.
Responsibilities

The Director of Digital Strategy will serve as a strategic lead on consumer-facing digital channels, including member communications, digital marketplaces or other consumer initiatives requiring digital strategic support. He/She will partner with AARP digital teams to advise on digital growth opportunities across member benefits channels on AARP.org and the AARP Now mobile app. This will include participation and leadership in the Member Benefits agile/pod teams and core business strategy working groups to align on channel priorities and development efforts. This individual will help support traffic driving strategies to AARP digital channels through ASI social and digital marketing campaigns, as well as lead efforts to oversee digital coordination between ASI and AARP for marketing landing pages.

Additionally, the Director of Digital Strategy is responsible for strategic oversight and innovation around B2B digital platforms, including planning, product development/transformation, prioritization, design and maintenance of provider and agent community tools and distribution channels. He/she will work with internal and external teams and be operationally focused on building digital solutions that help providers and third-party partners who have a business relationship with ASI.

This role will involve working closely with executive teams to gather, analyze, and present fact-driven pragmatic insight on digital transformation while addressing related costs, time, and organizational implications.

• Develop and drive digital platform and product growth strategies across web and mobile, setting a compelling vision, leading teams with data-driven guidance, and aligning with partners across the enterprise
• Suport and lead iterative enhancement and redesign initiatives and strategies across AARP-owned and ASI-led channels; Oversee and influence the member benefits communications experience across AARP branded channels, partnering on design, UX, CMS authoring, placement and integration with third party providers
• Work with cross-functional teams, including consumer marketing, affiliate marketing, creative services, communications, data services, and customer solutions; seek input and gather requirements to prioritize digital initiatives meeting the needs of agents, third parties and providers across lifestyle, financial and healthcare lines of business
• Serve as AARP member benefits pod/agile team lead, working in partnership with stakeholder teams across the enterprise to advise, influence and prioritize digital initiatives and enhancements that will deliver value to members, providers and third parties
• Evaluate opportunities for digital product development and platform innovation across AARP and ASI digital channels to improve reach, engagement, user experience, and operational effectiveness; provide POVs, strategies and insights to help inform planning; use data to set KPIs and goals for performance measurement; Collaborate with analytics teams to maintain and develop measurement plans in a results-driven culture
• Lead strategies to innovate and grow B2B digital experiences that create value for providers, third parties and agent communities; Serve as internal digital strategy consultant and advisor to the customer solutions team; Oversee internal and external teams supporting maintenance and enhancements of current and future platforms (MAC and STARS)
• Conduct market research and competitive analysis to continually identify ways to grow the user experience
• Identify opportunities to align the digital strategy to the enterprise strategy, provide recommendations, business case and execution plans
• Contribute, develop and maintain the digital platform roadmap across consumer and B2B initiatives
• In partnership with digital and cross-functional teams, responsible for agency and vendor management including selection, oversight and budgets

Requirements

• Completion of a Bachelors degree in a related discipline; or an equivalent combination of training and experience related to the duties of the position.
• 10+ years' experience in managing strategic digital initiatives within consulting, agency or consumer organization
• Experience working in relationship-driven culture and partnering with cross-functional teams
• Understanding of e-commerce and mobile best in class practices and experiences across device types
• Experience with Adobe or Adobe Experience Manager a plus
• Proven ability to manage numerous projects concurrently
• Must be solution-oriented and accustomed to making data driven decisions on a daily basis
• Must have ability to focus on the details while keeping the big picture view in mind
• Sharp, analytical, problem skills matched with extraordinary people skills
• Experience with managing multiple, time-critical strategic platform initiatives

Benefits Offered

AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.

At AARP, the health and well-being of our candidates, employees, and members is a top priority. As a result of the COVID pandemic, all interviews will be held virtually and all non-essential employees will continue to work remotely until further notice. AARP has established social distancing policies to ensure the safety of our essential employees.
Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.