Digital Marketing Specialist

Location
Washington, DC
Posted
Mar 09, 2021
Closes
Apr 28, 2021
Ref
JR-90272121
Hours
Full Time
Job Description

The Digital Marketing Specialist will play a critical role in the growth of The Post's digital subscription business, by supporting expanded efforts to retain subscribers. In this role, you will lead digital marketing campaigns that deepen loyalty among existing subscribers-and prevent them from canceling. You will be part of The Post's digital subscription marketing team and will have the opportunity to work alongside our product, finance, and subscriber acquisition teams during a period of rapid growth.

Responsibilities
  • Create impactful email campaigns targeting current subscribers, with a focus on communications around the end of the customer lifecycle, such as renewal notices, monthly-to-annual offers, and reactivation discounts. Own campaigns from start to finish-developing creative, segmenting lists, and reporting on impact to both volume and revenue.
  • Test and improve on-site flows for subscription upgrade, cancellation, and reactivation to maximize subscriber retention-working closely with The Post's digital product development team. Promote specific offers, such as reactivation discounts, through both organic and ad-served placements across the site.
  • Expand retention-related communications to subscribers across mobile apps and social media platforms-including Apple/iOS, Google/Android, Facebook/Instagram, and Twitter-through both paid advertising campaigns and organic messaging. Manage paid media spend and work with product teams to implement organic solutions for engaging subscribers wherever they interact with The Post.
  • Support A/B tests of segmentation tactics, design choices, and pricing strategies across The Post's site, emails, and apps, as well as in paid campaigns. Report on test results by synthesizing data from finance, analytics, and product teams.


Requirements
  • 2-5 years of professional experience in digital media, marketing, or ecommerce is required. Specific experience with subscription-based business models and/or direct response digital marketing is preferred.
  • Proficiency using digital analytics tools and Microsoft Excel to measure the impact of marketing campaigns, determine the outcomes of A/B tests, and identify performance trends.
  • Basic copywriting and graphic design skills that can support the execution of campaigns across email service providers, social networks, advertising platforms, and The Post's site and apps.
  • Previous experience with Google Analytics, JIRA, Confluence, AppsFlyer (or similar mobile measurement providers), Tableau (or similar data visualization tools), and Adobe Creative Suite is helpful but not required.


The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?

#washpostlife

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