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Marketing Specialist

Employer
Beacon Street Services
Location
Parkville, MD
Closing date
Mar 10, 2021
Overview: TradeSmith is experiencing tremendous growth and we are in need of some serious talent to step in immediately and help our internal marketing team. We re looking for a curious and driven Marketer to join our stellar team. You will work in a fast-paced, data-driven environment to help grow our investing software usership through direct response marketing. If you ve been itching to make the next move in your career, read on **Open to telework arrangements for top notch candidates** Responsibilities: Design, create and select ads within internal editorial emails, including tracking and executing email sends as necessary Research and provide insight and recommend selections for Editorial Mentions between editors and production Utilize Salesforce and Exact Target to execute marketing initiatives on behalf of the marketing team with various frequency Generate email links for marketing campaigns; this includes building out, monitoring, and analyzing reporting to provide insight into improving campaign performance Proofreading test sends for accuracy, consistency, and style Analyze current ads and editorial mentions we are sending to determine effectiveness of current campaigns based on marketing campaign strategy to make sure the information is placed correctly Analyzing reports/data to optimize and scale campaigns Researching/identifying new creative opportunities within internal editorial and internal websites to ensure revenue growth Develop emails using HTML to include tracking and facilitating email sends as necessary Qualifications: Strong analytic skills and ability to relate results to business objectives Excellent organizational skills with strong attention to detail required Ability to multitask and learn new things rapidly Excellent written and verbal communication skills Knowledge of basic HTML is preferred Proficient in Microsoft Excel Salesforce or other CRM software and Tableau experience is a plus 1-3 years of experience in marketing About TradeSmith: TradeSmith began as a simple way to track portfolios using trailing stops and has evolved to become a powerful suite of risk-management and portfolio analysis tools. The TradeSmith suit of SaaS programs and in-depth research empowers the individual investor to take control of their financial future. Whether you re just starting out on your investing journey or already a seasoned pro, your experience at TradeSmith will make you a better investor. Our entire mission is to provide the individual self-directed investor with the tools and knowledge to have a tremendous edge in the markets. . Our Commitment As an employer committed to equal opportunity and a diverse workforce, all qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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