The VP of Marketing will be responsible for implementing a data driven approach to marketing across a variety of channels including but not limited to: social media, Google, Bing, direct mail, TV, outdoor advertising, radio, direct marketing, text campaigns and telemarketing. This VP will lead a function responsible for pipeline lead acceleration targeting house buyers/sellers. What you will do: Execute our company marketing strategy including but not limited to: social media, Google, Bing, direct mail, TV, outdoor advertising, radio, direct marketing, text campaigns, email and telemarketing. Analyze the success of marketing campaigns and drive marketing decisions based on KPIs Review audiences for different campaigns to ensure our marketing outreach is targeting the right prospects Constantly test new campaigns and track existing ones to drive down CPLs Manage and recruit third party consultants to support us in a variety of marketing mediums Develop internal and external marketing policies and style guidelines Lead corporate branding initiatives Oversee the design and content on our corporate website Track campaigns and develop reports using tools like Power BI and Tableau to make data driven marketing decisions Assist Company s expansion into new geographic markets About You: You have 5+ years of marketing management experience in-house or at an agency, preferably working in the B2C space You have a Bachelor s Degree or higher You are hands-on in developing and implementing company-wide marketing plans You have excellent computer skills including using CRM platforms and data analytics tools You have strong written and verbal communication skills