Senior marketing communications specialist to enhancing Company's brand visibility, enabling client growth, promoting employee engagement, and advancing organizational development. ROLES & RESPONSIBILITIES The specialist will lead strategic, integrated marketing communications campaign efforts for one of Company's fastest growing divisions. The candidate will report dually to the Strategic Business Unit vice president and the Marketing & Communications vice president. Growth-generating Marketing Campaigns: Develop and implement market, geographic, and/or client-targeted marketing programs supporting new business capture and long-term positioning. Support SBU leadership to define market segmentation, pipeline opportunities, and growth priorities. Sales Enablement: Develop and maintain sales and marketing tools and training to support customer growth and attract talent: Develop print, digital, and multimedia marketing materials. Manage virtual and in-person client-, employee- and recruiting-focused tradeshows and events. Facilitate new business presentations and customer demonstrations from conception through implementation. Coach division managers on virtual demo and in-person customer event best practices. Support market research and analysis to identify opportunities early in the business development lifecycle. Develop, implement, and promote an annual awards and rankings program for the division. Establish, maintain, manage, and track a division conference, event, and speaking calendar. Identify and successfully place/pitch leadership for speaking and conference participation opportunities. Support marketing for division-focused recruiting initiatives. Corporate Marketing, Branding & Communications: Ensure representation and alignment between division strategic priorities and corporatewide marketing, branding, and communications channels, platforms, initiatives, and events to advance customer development and employee engagement. Identify and coach division demonstration teams for the annual TechExpo conference and other corporate-sponsored events. Coordinate customer engagement with the operations team to maximize client participation. Develop new website content to promote the division as part of the overarching Company brand story. Maintain a monthly editorial calendar featuring wins, project milestones, technology development milestones, and key staff acknowledgments aligned with strategy or values. Identify and establish partnership marketing initiatives, including maintaining a list of OEM partners and certifications. Serve as the brand steward for the division, providing brand management, integration, training and alignment with Company brand resources and standards. Lead and support corporatewide initiatives. Support department leadership to advance Company's marketing maturity both within the marketing communications function and with operational stakeholders. Participate in and facilitate functional cross-training initiatives to share successes and best practices across the marketing and communications function. REQUIRED SKILLS/QUALIFICATIONS Bachelor's Degree in Business, Marketing, Communications, or related degree Minimum 7 years of experience in marketing and communications Demonstrated expertise working with highly technical content and have the ability to tailor that information for both lay and specialized audiences Previous experience working for professional services, technology, or AEC firms US federal contracting experience Demonstrated leadership for results-driven marketing campaigns and client engagement programs Experience managing integrated campaigns as an external or in-house consultant Experience managing marketing and employee events, site tours, and demonstrations Excellent written communications skills with mastery of AP Style guidelines Mastery of Microsoft Office (Word, Excel, PowerPoint) and familiarity with Adobe Creative Suite (InDesign, Illustrator, Photoshop) Familiarity with SharePoint and website content management systems Experience with web analytics and media and social media distribution and tracking tools Highly collaborative team player willing to jump in to support others on the team Must be adaptable and able to work in a fast-paced environment with tight deadlines, and creatively solve problems Organizational skills and attention to detail Demonstrated analytical skills with research experience Ability to interface with all levels of management Willingness to work more than 40 hours per week Ability to travel post-COVID-19 (10-20%) DESIRED EXPERIENCE Market research experience Adobe Creative Suite (InDesign, Illustrator, Photoshop) Master's degree