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Senior Manager - Digital & Content Marketing

Employer
LEAP LLC
Location
Columbia, MD
Closing date
Mar 7, 2021
PROFILE We are actively seeking a Senior Manager of Digital and Content Marketing to join our Marketing team. In this position, you will report to the Vice President of Marketing and will be responsible for overall strategy and execution of content campaigns across digital channels that will ultimately result in the company continuing to meet and exceed revenue targets. RESPONSIBILITIES Manage and execute effective digital and content marketing strategies and apply best practices that achieve desired outcomes Launch campaigns and create marketing activities to achieve revenue goals Be the subject matter expert on multi-channel marketing campaigns: SEO, SEM, content, advertising, influencer marketing Provide guidance to internal teams on content marketing strategies Develop training and best practices content to help successfully scale use of digital marketing channels Be an expert at content creation in both blogs, video, audio, emails and create a strategy for using these channels to meet revenue goals Manage marketing needs from internal teams and coordinate employer branding and customer experience efforts Manage creation and maintenance of a comprehensive calendar of content and marketing collateral to achieve objectives KNOWLEDGE & SKILL REQUIREMENTS: Bachelors degree or equivalent combination of education and experience 7 to 10 years of experience managing online and offline events Excellent written and verbal communication skills Detail-oriented and organized with the ability to prioritize tasks in a deadline-sensitive environment Proficiency with event management software Hands-on experience creating content for blogs, video, audio and email campaigns Leap is an Equal Opportunity Employer.

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