Integrated Marketing Intern

Employer
AARP
Location
Washington, DC
Posted
Mar 31, 2021
Closes
Apr 30, 2021
Ref
12461084
Industry
Nonprofit
Hours
Full Time
Business Unit Description

AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security and personal fulfillment. AARP also advocates for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name. As a trusted source for news and information, AARP produces the world's largest circulation magazine, AARP The Magazine and AARP.
Summary

Within Integrated Communications & Marketing, the AARP Integrated Marketing team serves as an internal strategic marketing partner to program and issue leads across AARP for top enterprise issues. IM develops and delivers comprehensive, omni-channel marketing campaigns to support key programs and cross-Association initiatives.

AARP's Integrated Marketing team is seeking a star intern for summer 2021. If you are passionate about marketing and are especially interested in channel integration, emerging trends, and how AARP markets its social impact offerings to its 38 Million members (and millions of prospects), this is the internship for you!
Responsibilities

Support the marketing of AARP's social impact issue areas, including auto, caregiving, fraud, healthy living, hearing, online learning, savings & planning, travel, and work & jobs. Assist team members on projects related to marketing campaign strategy, messaging, targeting, testing and/or execution. Conduct internet research on emerging trends in consumer behavior, industry solutions, emerging channels and communication platforms, competitive landscape, etc. Assist with marketing project management.

Project tasks could include email test plan development, online paid media plan development, workflow initiation, working with creative agencies to secure creative assets, sourcing content for promotion in marketing campaigns, etc. Research, plan, and/or compile submissions for marketing industry awards. Develop and/or polish internal marketing planning and/or communication templates.
Requirements

Prospective interns must be currently enrolled in a degree program at an accredited college or university; and be considered rising undergraduate juniors or seniors, graduate students, or post-doctorate students.

AARP also considers non-traditional interns who are looking to re-enter the workforce or change careers. This may include those who have previously graduated from college and enrolled in a continuing education program.

In order to achieve success in this intern role, the following skills are important:
· Marketing interest, experience, and/or relevant coursework
· Social media interest, experience, and/or relevant coursework
· Internet and Microsoft Office proficiency
· Collaboration
· Flexibility
· Team attitude
· Initiative and ability to work independently
Benefits Offered

Internships are non-exempt positions and are not eligible for employee benefits.

At AARP, the health and well-being of our candidates, employees, and members is a top priority. As a result of the COVID pandemic, all interviews will be held virtually and all non-essential employees will continue to work remotely until further notice. AARP has established social distancing policies to ensure the safety of our essential employees.
Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.