Marketing Specialist II

Baltimore, MD
Feb 27, 2021
Mar 02, 2021
Full Time
Location: Baltimore, MD Duration: 9 months with possibility of extension/conversion Our client is seeking a Marketing Specialist to provide support to the Marketing Manager in developing, delivering and managing marketing plans and executing initiatives - if this is you, apply today! For this position, you would be responsible for: Reviewing, analyzing, and evaluating marketing campaigns and formulate recommendations to improve strategic marketing execution Creating marketing collateral, managing third party marketing agencies and vendors Managing estimates, invoices, accruals and marketing budget Developing, implementing, and communicating the results of market research projects Managing a diverse set of research projects including: Customer satisfaction measurement, tracking and benchmarking, Image and brand equity research, Needs-based market segmentation, New product and service concept testing and demand forecasting, Customer assessment of products and services, Ad and copy testing, Communications and issues management research, and industry assessments Managing internal client and vendor relationships in the design and execution of research projects Conducting market research and customer assessments and drawing strategic and tactical insights as they relate to the company Providing timely and actionable market research findings to line/functional managers. Job Requirements:Required skills/experience: Requires a bachelor's degree in area of specialty 5+ years of experience in the field or in a related area As an equal opportunity employer, ICONMA prides itself on creating an employment environment that supports and encourages the abilities of all persons regardless of race, color, gender, age, sexual orientation, citizenship, or disability.

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