Digital Marketing Strategist

Sinclair Broadcast Group
Cockeysville, MD
Feb 25, 2021
Mar 01, 2021
Full Time
Compulse Integrated Marketing, the creative agency arm of Sinclair Broadcast Group, is looking for a Digital Marketing Strategist to efficiently manage in-house paid search (SEM) campaigns. This candidate must be proactive, positive and solution-driven. They should enjoy a fast paced, team environment and be ready to stay aligned with agency and client's needs in an accurate, creative and timely manner. Responsibilities Include: Manage day-to-day paid search campaigns including campaign strategy, ad copy creation and bid optimization. Work directly with account management and other internal teams to help plan, implement and improve performance of campaigns to ensure client goals are met. Work directly with digital sales managers with reports and provide benchmarks and recommendations/insights into campaign performance. Provide upsell opportunities to account management and digital sales managers. Work directly with Director of Agency and regional digital managers on training opportunities. Assist with search and social paid media campaign RFP's, media plans and quotes, providing recommendations to clients and internal stakeholders. Work directly and foster relationships and opportunities with vendor partners including Google. Experience: 3+ years-experience at a digital marketing agency or publisher 3+ years Google Ads or paid social media experience Google Ads certified. Bachelor's Degree or equivalent work experience Must be organized, and excel at multi-tasking Must be comfortable managing multiple campaigns simultaneously Strong written and oral communication skills Must be solutions oriented The following are preferred, but not required: Basic knowledge of display and video audience extensions campaigns and understanding of location-based advertising Hands on experience with Google Analytics, Google Webmaster Tools, Bing Webmaster tools Experience in Automotive, Legal, Medical or Education marketing (or any combination). Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace! LI-SP1 About Us Make your mark in Media with Sinclair Broadcast Group, a diversified media company dedicated to connecting people with content everywhere! We have consistently led the broadcast industry since our inception, and now Sinclair owns the largest regional sports network business and one of the largest television broadcast portfolios in the country. In addition, we have affiliations with all of the major broadcast networks, own Tennis Channel, and several multicast networks including TBD and Comet. Our content is distributed over-the-air, on multi-video providers, and through our industry-leading digital media platforms. We also recently launched a free TV streaming service called STIRR. Our success is the direct result of our extraordinary employees and management team who believe in our vision and are dedicated to ensuring a great future for our employees. We are advancing the world of Media and want YOU to join our winning team! About the Team The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let's talk.

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