VP of Marketing ONE VIP

Silver Spring, MD
Feb 25, 2021
Mar 02, 2021
Full Time
This Job has been reposted by the company. Refer to Job ID 639216.Main Responsibilities:Lead COMPANY marketing activities across numerous channels; TV, Radio, influencer, owned and paid digital. Others as may be determined.Develop multi-channel marketing strategies and execute to achieve targeted results.Build and manage social media presence.Develop agile, cost effective, marketing strategies focused on ROI, cost control and attainment of results.Innovate. Identify new, better, more effective ways of marketing and reaching our targeted demographic.Continually encourages innovative website, email, and other digital content (copy, design, rich media) to present the true brand value and presentation.Develop metrics and manage performance to achieve KPIs.Ensure all marketing content is in compliance with internal, network, bank and regulatory requirements.Manage third party parties for performance, as appropriateInterpret analytics and reporting to optimize marketing, compliance, customer experience, revenue and cost controlEnsure compliance with PCI and other applicable regulationsSupport COMPANY in achieving goals and financial performance targetsSupport other functions; Technology, Finance, Legal, Marketing as requiredSupport SVP of Financial Services as requiredPlan for cost optimization and insourcing / outsourcing as requiredObjectives (by Responsibility) Lead COMPANY Marketing activitiesDevelop and execute COMPANY marketing activities to successfully achieve COMPANY business targets.Conduct marketing activities and content in complianceEnsure all marketing content is in compliance with internal, network, bank and regulatory requirements.Engage consumers and personalities in support of COMPANYDevelop and encourage viral consumer support and promotion of COMPANY. Develop endorsements and support from trusted public figures / influencers.Manage third party parties for performanceManage third party partners to optimize service performance, customer experience, compliance and cost optimization.Interpret analytics and reporting to optimize customer experience, revenue and cost controlUtilize reporting and analytics to understand and optimize card program performance in terms of compliance, customer experience, revenues and cost reduction.Ensure compliance with PCI and other applicable regulationsEnsure all operations are performed according to industry best practices, corporate policies and in compliances with external regulations, internal policies and our contractual obligations.Support COMPANY in achieving goals and financial performance targetsContribute to the team and program to achieve annual goals and financial performance targets.Support other functions; Technology, Finance, Legal, Marketing as required Support investigations and responses to subpoenas and complaints as required Support SVP of Financial Services and perform other duties as required Plan for cost optimization and insourcing / outsourcing as required Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions:7+ years of demonstrable multi-channel, multi-platform marketing experience, preferably in cards & payments.Demonstrable knowledge and experience of successful marketing to a Black/African American demographic.Networked individual with relationships to personalities and companies in the in the Black/African American cultural vertical.Media and entertainment experience preferred. 'Hands on ' leadership role. Demonstrable experience of leading by example, directly performing work and achieving results.Demonstrable track record of digital marketing to achieve targeted results at optimized costs.Open Loop Prepaid, Debit or Credit Card experience, preferable. Demonstrable knowledge of Bank Card best practices and industry norms.Customer centric with excellent service experience to all customers (external and internal) and ability to instill this passion in others. 'Roll-up-your sleeves ' entrepreneurial approach desired. Ability to plan strategically and act tactically.Ability to get involved and accomplish results, demonstrating subject matter expertise and competence without the need for either direction or a large support team.Ability to prioritize work and manage multiple concurrent responsibilities in a professional and timely manner. Ability to adapt/respond quickly to change/new information.Excellent interpersonal skills (tactfulness, cooperation, courteousness and customer friendliness) are necessary to represent Urban One in a positive manner. Must have a proven track record of effectively working in cross-functional teams, communicating effectively with the vendors/partners, customers, and internal teams.Excellent written communication skills with demonstrated ability to write communications clearly, concisely and effectively, with attention to detail.Excellent verbal communication skills with the demonstrated ability to effectively present information to customers and management.Excellent planning, organizational and analytical skills with attention to detail and accuracy.Ability to maintain confidentiality and handle sensitive information.Ability to work independently as well as collaboratively within a team environment.Education and/or Experience Bachelor 's degree in Media, Marketing, Technology, or Business is preferred; otherwise, must have a combination of applicable education and experience. Have strong computer skills with a proficiency in MS Word, Excel, PowerPoint, Project and Outlook.

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