SEO Manager

Henrico County, VA
Feb 19, 2021
Feb 24, 2021
Full Time
Job Description 7041 - CarMax Shockoe - 140 Virginia Street, Richmond, Virginia, 23219 CarMax, the way your career should be! About this job CarMax is looking for an SEO Manager to join our SEO team in our quest to once more revolutionize car buying and selling. You will work side-by-side with elite teams of web developers, designers and data analysts, defining and delivering SEO strategies to improve rankings for thousands of keywords. Your main responsibility will be to manage the technical optimization of our website, leading our SEO teams on identifying, prioritizing designing and executing solutions for opportunities in crawling and indexation, internal linking structure, and content uniqueness and quality. You will also contribute with other SEO managers and strategists on multiple projects to grow and improve our helpful and engaging customer facing content, earn organic links, and with planning and executing large-scale, quick paced SEO testing. What you will do - Essential Responsibilities * Define and own the team's process to identify and document SEO technical issues and opportunities * Manage crawling jobs, analyze crawling and web log data to identify SEO optimization opportunities * Lead strategists, Developers and Designers on defining executable solutions for optimization opportunities * Collaborate with Product Managers on prioritizing and scheduling tech SEO optimizations execution * Collaborate with Data Analysts on tracking and understanding the impact and learnings from our tech SEO optimizations, as well as sharing these results with our SEO community and stakeholders * Join Business Analysts on continuously improving SEO performance tracking and reporting * Act as a consultant to Product teams on understanding impact of their work on tech SEO optimization * Collaborate with other Managers and Strategists on defining new strategies and solutions for major SEO challenges and opportunities, in all areas of SEO Purpose of the role As an SEO Manager, you have a critical role within CarMax SEO team. You help to define strategy and dictate pace for a key channel of a Fortune 500 company, directly contributing with significant corporate revenue and sales growth. In your backpack you brought a high level of intellectual curiosity and a good amount of SEO experience, especially on the technical side of how large e-commerce websites SEO works. Digging through crawl data, web logs, and performing SEO audits to find technical and programmatic SEO opportunities is more than a task, it is your passion. Aware that you have the full support and resources of a powerful and innovative organization, and realizing you joined a team determined to write a whole new chapter of SEO industry history, you could not be more excited for the innovation and success that lies ahead. Qualifications and Requirements Required * 5+ years of SEO experience * 3 to 5 years of in-house SEO team for large e-comm for final consumer brands * Proven experience with identifying technical SEO opportunities in large dynamic websites * Proven experience in implementing SEO tech solutions that resulted in performance improvement * Working with developers to maintain, size and prioritize a tech SEO backlog (maintenance and growth) * Experience with leading SEO groups to design solutions, prioritize, implement and track results of SEO optimizations required (SEO campaign management) * Experience in communicating complex SEO ideas to audiences without deep technical SEO knowledge * Experience with Botify and/or Deepcrawl * Experience with BrightEdge, STAT or Conductor Preferred (Plus) * Experience with SEO testing * Experience with producing and/or optimizing content for SEO * Experience reporting and/or presenting to executive audiences * Experience building relationships with product development teams, earn their trust as their "SEO Consultant" that helps then to understanding when their plans can impact in SEO * Experience working with other digital marketing and/or brand teams to identify symbiotic opportunities About CarMax CarMax disrupted the auto industry by delivering the honest, transparent and high-integrity experience customers want and deserve. This innovative thinking around the way cars are bought and sold has helped us become the nation's largest retailer of used cars, with over 200 locations nationwide. Our amazing team of more than 25,000 associates work together to deliver iconic customer experiences. Along the way, we help every associate grow their career and achieve their best, at work and in their community. We are recognized for our commitment to training and diversity and are one of the FORTUNE 100 Best Companies to Work For®. CarMax is an equal opportunity employer, and all qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, protected veteran status, disability status, or any other characteristi