Web Strategist

Lanham-Seabrook, Maryland
Feb 16, 2021
Feb 25, 2021
Full Time


See Other Information for Summary and Locations.

Learn more about this agency


What does a Web Strategist do? As a Web Strategist in the Office of Online Services you will be responsible for planning, developing, leading and implementing policies, programs and objectives that maintain and evolve the IRS.gov website, in keeping with the Agency's digital strategy.

As a Web Strategist, you will:
  • Bring web projects from conception to launch by combining marketing and project management skills, along with web content, architecture, and usability management.
  • Manage digital projects through their full life cycle, including project proposal, scope definition, research, recommendation of approach, and final implementation.
  • Direct the development of web-based solutions that communicate the Agency's missions and initiatives to the public.
  • Identify needs and opportunities to improve customer experience and introduce new concepts, processes and strategies that significantly improve the way the IRS uses digital technologies.
  • Consult with appropriate experts in web development to present Agency information online in the most effective, factual, and user-friendly manner.
  • Build, edit, and publish web pages, content blocks, and multimedia components using a web- based content management system, such as Drupal, as needed.
  • Use analytical and evaluative techniques to review and analyze site analytics and other metrics, such as Google Analytics, ForeSee and Optimal Suite, to uncover trends, preferences and information that can be used to improve the public's online experience.
  • Evaluate, write and edit content for adherence to general usability or heuristic standards, improve its usability and accessibility, comply with plain language standards, and improve search engine optimization. Audit and analyze website content and create a comprehensive plan to create, maintain, revise, and archive that content based on user needs and business goals.
  • Research products, services, processes and strategies to identify and recommend opportunities to improve the IRS's online services.
  • Prepare presentations, summaries, articles, directives, policy statements, and other written guidelines and recommendations relating to the IRS website.
  • Designs and undertakes complex management studies, initiatives, or data gathering efforts, to provide information that assists management in Online Services' program areas, improve program delivery, and identify actual or potential problem areas impacting program operations and customer experience in the short and long term.

WHERE CAN I FIND OUT MORE ABOUT OTHER IRS CAREERS? If you want to find out more about IRS careers, visit us on the web at www.jobs.irs.gov

Travel Required

Occasional travel - Travel may be required 01 to 05 nights per Month.

Supervisory status

Promotion Potential


Conditions of Employment

  • Refer to Other Information
  • Click "Print Preview" to review the entire announcement before applying.
  • Must be a U.S. Citizen or National



You must meet the following requirements by the closing date of this announcement AND

In addition to the above, you must meet the requirements described below:

GS-13 LEVEL: You must have 1 year of specialized experience at a level of difficulty and responsibility equivalent to the GS-12 grade level in the Federal service. Specialized experience for this position includes: Using analytical and evaluative methods to analyze facts, draw conclusions, and recommend solutions to problems that often apply to websites and initiatives with multiple stakeholders. Experience developing, implementing and managing enterprise-wide digital technology plans and programs, including managing web development and design, editorial, information architecture, data transparency, social media and digital technologies in order to present Agency information to the public. Experience consulting, evaluating and making recommendations to improve the use of digital technology. Experience with project management principles and processes and the ability to coordinate effectively with partners from other areas of expertise in order to present Agency information online in the most effective, factual, and user-friendly manner. Experience with emerging media and digital policies, products and technologies and their use in order to improve digital customer experience. Experience with online trends, design, user experience and technology concepts and principles to bring web projects from conception to launch. Experience with plain language standards, editorial techniques and web communication principals to write and edit complex topics for the general public to consume on a digital platform. Experience with oral and written communication techniques to articulate findings, prepare reports and make recommendations to management, to effectively communicate proposals to partners across the organization.

- The experience may have been gained in the public sector, private sector or Volunteer Service . One year of experience refers to full-time work; part-time work is considered on a prorated basis.
- To ensure full credit for your work experience, please indicate dates of employment by month/year, and indicate number of hours worked per week, on your resume.


This job does not have an education qualification requirement.

Additional information

The IRS Office of Online Services was established in 2011, and is dedicated to providing and improving online (web and mobile) self-service tools to taxpayers. OLS creates high value for both the IRS and the taxpayer by continuously improving the irs.gov website and giving taxpayers "self-service" capabilities to obtain needed information and fulfill their tax obligations. The office combines online expertise, data analysis and business knowledge to conceptualize online tools and develop product roadmaps. OLS is responsible for developing handy applications such as IRS2GO (a smartphone application that lets taxpayers interact with the IRS using a mobile device) and Get Transcript (an irs.gov application that allows taxpayers to view a copy of their transcript online). Other applications include tools and calculators that help taxpayers understand and meet their tax obligations.

Three (3) vacancies total are to be filled within the Office of OnLine Services (OLS) Division. These positions will be located at Lanham-Seabrook, MD & Portland, OR.


- Relocation expenses will not be allowed.
- This is a bargaining unit position.
- We offer opportunities for telework.
- We offer opportunities for flexible work schedules.
- A 1-year probationary period is required.
- Must successfully complete a background investigation including an FBI criminal history record check (fingerprint check).
- Complete a Declaration for Federal Employment to determine your suitability for Federal employment, at the time requested by the agency
- If you are a male applicant born after December 31, 1959, certify that you have registered with the Selective Service System or are exempt from having to do so.
- Have your salary sent to a financial institution of your choice by Direct Deposit/Electronic Funds Transfer.
- Go through a Personal Identity Verification (PIV) process that requires two forms of identification from the Form I-9. Federal law requires verification of the identity and employment eligibility of all new hires undergo an income tax verification and review of prior performance/conduct.
- Tour of Duty: Monday - Friday 8:00am - 4:30pm.
- Must meet IRS telework eligibility requirements.

How You Will Be Evaluated

You will be evaluated for this job based on how well you meet the qualifications above.

Your application includes your resume, responses to the online questions, and required supporting documents. Please be sure that your resume includes detailed information to support your qualifications for this position; failure to provide sufficient evidence in your resume may result in a "not qualified" determination.

: Your application will be evaluated in the following areas: Project Management, Oral Communication, Problem Solving, Writing and Customer Service. Category rating will be used to rank and select eligible candidates. If qualified, you will be assigned to one of three quality level categories, (i.e., A = Superior, B = Highly Qualified, C= Qualified) depending on your responses to the online questions, regarding your experience, education, and training related to this position. Your rating may be lowered if your responses to the online questions are not supported by the education and/or experience described in your application.
Veterans' preference is applied after applicants are assessed. Preference-eligibles will be listed at the top of their assigned category and considered before non-preference-eligibles in that category. Qualified preference-eligibles with a compensable service-connected disability of 10% or more will be listed at the top of the highest category.

Referral: If you are among the top qualified candidates, your application may be referred to a selecting official for consideration. You may be required to participate in a selection interview (telephonic and/or in person at the discretion of the Selecting Official in accordance with hiring polices). We will not reimburse costs related to the interview such as travel to and from the interview site.

If you are a displaced or surplus Federal employee (eligible for the Career Transition Assistance Plan (CTAP)/Interagency Career Transition Assistance Plan (ICTAP) , you must receive a score of category B or better to be rated as "well qualified" to receive special selection priority.

To preview questions please click here .

Background checks and security clearance

Security clearance
Not Required

Drug test required

Required Documents

A complete application includes 1. A resume, 2. Vacancy question responses, and 3. Submission of any required documents. Please note that if you do not provide all required information, as specified in this announcement, you will not be considered for this position (or may not receive the special consideration for which you may be eligible).

All applicants are required to submit a resume either by creating one in USAJOBS or uploading one of their own choosing. ( Cover letters are optional). To receive full credit for relevant experience, please list the month/year and number of hours worked for experience listed on your resume. We suggest that you preview the online questions, as you may need to customize your resume to ensure that it supports your responses to these questions. Please view Resume Tips

VETERANS' PREFERENCE DOCUMENTATION If you are claiming veterans' preference, you must submit a copy of your DD-214 (Member 4 copy), or other official documentation from a branch of the Armed Forces or the Department of Veterans Affairs showing dates of service and type of discharge. Ten-point preference eligibles must also submit an Application for 10-point Veteran Preference, SF-15 , along with the required documentation listed on the back of the SF-15 form. For more information on veterans' preference view FedsHireVets .

Career Transition Assistance Plan (CTAP) or Interagency Career Transition Assistance Plan (ICTAP) DOCUMENTATION If you are a displaced or surplus Federal employee, click CTAP/ICTAP for eligibility and a detailed list of required documents. IRS CTAP eligibles can apply for jobs both within and outside the commuting area.

EDUCATION DOCUMENTATION: For positions with an education requirement, or if you are qualifying for this position by substituting education or training for experience, submit a copy of your transcripts or equivalent. An official transcript will be required if you are selected. A college or university degree generally must be from an accredited (or pre-accredited) college or university recognized by the U.S. Department of Education. For a list of schools which meet these criteria, please refer to Department of Education Accreditation page . If you are qualifying based on foreign education, you must submit proof of creditability of education as evaluated by a credentialing agency. Refer to the OPM instructions .

Similar jobs