Digital Engagement Marketing Specialist

Location
Washington, DC
Posted
Jan 22, 2021
Closes
Mar 04, 2021
Ref
JR-90271900
Hours
Full Time
Job Description

The digital engagement marketing specialist will play a critical role in the growth of The Post's digital subscription business, by supporting expanded efforts to retain subscribers. In this role, you will help execute digital marketing campaigns across the entire subscriber lifecycle-from onboarding new subscribers, to deepening loyalty among existing subscribers, to saving subscribers in danger of canceling. You will be part of The Post's digital subscription marketing team and will have the opportunity to work alongside our product, finance, and editorial teams during a period of rapid growth.

Responsibilities
  • Coordinate impactful email campaigns targeting current subscribers across the customer lifecycle, from new-subscriber welcome series to cancelled-subscriber reactivation pushes.
  • Own select email efforts from start to finish-developing creative, segmenting lists, deploying campaigns, reporting on performance, and making recommendations for future optimizations.
  • Collaborate with The Post's digital product development team to maximize subscribers' site usage, drive their utilization of on-site benefits (such as personalized story recommendations) and to optimize on-site retention flows (such as subscription reactivation experiences).
  • Work with the digital product development team and third-party partners to engage and retain The Post's subscribers on other platforms-including multiple mobile apps and social media platforms-through both paid and organic initiatives.
  • Identify opportunities for improved subscriber engagement in third-party ecosystems including Apple/iOS, Google/Android, and Facebook/Instagram.
  • Support A/B tests of segmentation tactics, design choices, and pricing strategies across The Post's site, emails, and apps, as well as in paid campaigns.
  • Report on test results by synthesizing data from finance, analytics, and product teams.


Requirements
  • 2-5 years of professional experience in digital media, marketing, or ecommerce is required. Specific experience with subscription-based business models and/or direct response digital marketing is preferred.
  • Proficiency using digital analytics tools and Microsoft Excel to measure the impact of marketing campaigns, determine the outcomes of A/B tests, and identify performance trends.
  • Basic copywriting and graphic design skills that can support the execution of campaigns across email service providers, social networks, advertising platforms, and The Post's site and apps.
  • Previous experience with Google Analytics, JIRA, Confluence, AppsFlyer (or similar mobile measurement providers), Tableau (or similar data visualization tools), and Adobe Creative Suite is helpful but not required.


The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?

#washpostlife

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