Digital Marketing Specialist - Leads and Apps

Washington, DC
Feb 21, 2021
Mar 09, 2021
Full Time
Job Description

The Washington Post is seeking a Digital Marketing Specialist to join our subscriptions growth marketing team. The ideal candidate will have strong experience running and optimizing marketing campaigns, building internal relationships and working with outside partners.

This is a hybrid role requiring the core capabilities of media strategy, project management and creative production, all rooted in digital marketing. To be successful, this position requires attention to detail, an eye for news readers' behaviors, and knowing which platforms and behaviors to activate in order to deliver authentic and engaging experiences. Our team is looking for scrappy people who are excited to think about news content differently.

Responsibilities include:
  • Develop digital marketing strategies and create clear plans to achieve lead generation and app acquisition goals
  • Work closely with our newsletter products and their respective audiences to discover opportunities for growth
  • Work closely with Washington Post App product team to come up with unique value proposition to effectively bring the app to market
  • Continuously measure, optimize and analyze ad campaigns, identifying actionable opportunities (targeting, optimization, creative direction, etc.) to improve performance and scale
  • Clearly communicate strategy, performance, and KPI trends to internal stakeholders and create automated reporting based on multi-platform analytics
  • Collaborate with multiple stakeholders to build out cohesive marketing plans for new Washington Post features and product launches

Requirements include:
  • A bachelor's degree in marketing or a related discipline
  • 2-3 years experience working in social and digital marketing or advertising
  • Experience with campaign management, reporting and analysis
  • Experience using Google Analytics or mobile measurement partners like AppsFlyer or Branch
  • Experience evaluating creative materials and messaging based on strategic objectives and KPIs
  • Ability to manage multiple tasks and efficiently manage their own time as part of virtual teams
  • A passion for and understanding of news, The Washington Post brand, and our readers

Additional Qualifications
  • A love for digital
  • Excellent communication and writing skills
  • Agency experience is a plus

The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?