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Digital Marketing Specialist - Leads and Apps

Employer
The Washington Post
Location
Washington, DC
Closing date
Mar 9, 2021

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Industry
Media / Journalism / Advertising
Function
Marketing and Public Relations, Sales
Hours
Full Time
Career Level
Experienced (Non-Manager)
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Job Details

Job Description

The Washington Post is seeking a Digital Marketing Specialist to join our subscriptions growth marketing team. The ideal candidate will have strong experience running and optimizing marketing campaigns, building internal relationships and working with outside partners.

This is a hybrid role requiring the core capabilities of media strategy, project management and creative production, all rooted in digital marketing. To be successful, this position requires attention to detail, an eye for news readers' behaviors, and knowing which platforms and behaviors to activate in order to deliver authentic and engaging experiences. Our team is looking for scrappy people who are excited to think about news content differently.

Responsibilities include:
  • Develop digital marketing strategies and create clear plans to achieve lead generation and app acquisition goals
  • Work closely with our newsletter products and their respective audiences to discover opportunities for growth
  • Work closely with Washington Post App product team to come up with unique value proposition to effectively bring the app to market
  • Continuously measure, optimize and analyze ad campaigns, identifying actionable opportunities (targeting, optimization, creative direction, etc.) to improve performance and scale
  • Clearly communicate strategy, performance, and KPI trends to internal stakeholders and create automated reporting based on multi-platform analytics
  • Collaborate with multiple stakeholders to build out cohesive marketing plans for new Washington Post features and product launches


Requirements include:
  • A bachelor's degree in marketing or a related discipline
  • 2-3 years experience working in social and digital marketing or advertising
  • Experience with campaign management, reporting and analysis
  • Experience using Google Analytics or mobile measurement partners like AppsFlyer or Branch
  • Experience evaluating creative materials and messaging based on strategic objectives and KPIs
  • Ability to manage multiple tasks and efficiently manage their own time as part of virtual teams
  • A passion for and understanding of news, The Washington Post brand, and our readers


Additional Qualifications
  • A love for digital
  • Excellent communication and writing skills
  • Agency experience is a plus


The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?

#washpostlife

Company

Thank you for your interest in a career with The Washington Post. We invite you to review all of our open positions to find the one that's right for you. We look forward to receiving your resume!


Since it first began publication more than 130 years ago, The Washington Post has grown into one of the most storied and respected news organizations in the world. A subsidiary of The Washington Post Company, today's Post is the indispensable guide to Washington. In print, we enjoy the highest penetration of any major metropolitan newspaper in the United States. On the web, we have the third largest news website with 17 million unique visitors each month, and have recently launched a celebrated news app for the iPad. We serve Washington in all media, on any platform, including paid products, events, and tailored content.

More broadly, The Washington Post Company delivers quality products to today's students, readers and viewers. What unites our company is the immediacy of our products and services, created by teachers and tutors at Kaplan; reporters and editors at our media properties; and associates at Cable ONE.
Washington Post Media views its employees as its most valuable asset and provides a comprehensive benefits package to promote healthy and balanced lives at work and at home. We offer competitive salaries, opportunities for training and career advancement and an outstanding, progressive benefits package including:
Health and dental benefits
Flexible healthcare and dependent care spending accounts
401(k) and company-funded cash balance plan
Life and disability insurance
Tuition reimbursement
Adoption assistance
Domestic partner benefits
Employee assistance program
Employee referral program
 

Company info
Website
Location
1301 K Street, N.W.
 Washington
DC
20036
US
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