Principal Associate, Consumer Marketing Strategist
- Employer
- Capital One
- Location
- McLean, Virginia
- Closing date
- Feb 9, 2021
View more
- Industry
- Financial Services and Banking
- Function
- Finance
- Hours
- Full Time
Job Details
Principal Associate, Consumer Marketing Strategist
Capital One, a Fortune 500 company and one of the nation's top 10 banks, offers a broad spectrum of financial products and services to consumers, small businesses and commercial clients. Our goal is to create one of the nation's great banks, and we have the necessary ingredients: a strong balance sheet, resilient businesses, a massive customer franchise, strong analytical capabilities, and great people. We nurture a work environment where people with a variety of thoughts, ideas and backgrounds, guided by our shared Values, come together to make Capital One a great company - and a great place to work.
Job Summary :
This position is an exciting Principal Associate, Marketing Specialist within the Retail & Direct Bank of Capital One. This role, within the Consumer Bank Marketing team, will play a key role in the development and execution of customer communications and marketing materials, specifically focusing on delivering campaign objectives and creative assets. This role will also be responsible for the delivery process, well-managed documentation and project management of our marketing efforts.
This role will be part of a larger cross-functional team working in an agile environment to bring customer-facing messages to market in our main channels, such as email, online banking, web, paid digital and more. We are looking for an individual who can also function well above and beyond a traditional Marketing Specialist role. The Specialist will have the opportunity to step into a Business Strategist/Product Owner mindset in order to help the larger team deliver on critical marketing activities, driving positive impact to our customers and helping grow our business on a daily basis. This role is perfect for someone who has demonstrated skills in modern marketing strategy development, understanding of marketing technology and platforms, attention to detail, sound decision making, and presentation skills. This role best suited for someone with a growth mindset and a can-do attitude.
Additionally, the Specialist will work closely with our design, tech, legal and risk partners to ensure error-free launch and edits of our marketing plans. They will utilize marketing technology tools such as Salesforce Marketing Cloud to help deliver final marketing products. They will also maintain accuracy and timely approvals of always-on marketing assets, ensuring excellence in quality of customer facing content. Finally, they will keep the manager and their team members informed of project status and any issues that may impact the schedule.
The ideal candidate will have:
- An understanding of direct marketing channels and digital campaign execution with focus on customer onboarding, engagement, retention, or loyalty programs
- A baseline understanding of marketing technology tools such as Salesforce Marketing Cloud, Email and creative optimization platforms, Measurement and analytic tools
- Strong multi-tasking, organizational skills and ability to work independently in a fast-paced environment
- High level understanding of Digital Marketing channels such as PPC, Programmatic, Social, Email and SEO
- Familiarity with Adtech platforms or prior project management experience of Adtech solutions
- Excellent communication and partnership skills, which are essential for interacting and communicating with team members and key stakeholders at all levels to manage, inform and influence outcomes
- Collaboration with creative developers and ushering assets through Legal, Compliance and other partners as needed for approvals
- Demonstrated willingness to be flexible and adaptable to changing priorities
Basic Qualifications :
- Bachelor's Degree or military experience
- At least 4 years of marketing experience
Preferred Qualifications :
- Masters or MBA degree
- 6+ years of marketing experience in a marketing department or agency environment
- Strong problem solving, project management and influencing skills
- 1+ years of experience achieving results with complex projects
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
Company
We Don’t Only Think Big Things—At Capital One, We Do Big Things.
You’re dedicated to your career. You deserve professional satisfaction and personal fulfillment. You belong at Capital One.
Here, every day brings another chance to do impactful work that matters: helping millions of customers confidently manage their money, building stronger communities and delivering truly disruptive tech. You’ll give your all alongside some of the brightest, most resilient people in the industry—and in return, you’ll enjoy the growth opportunities, support, flexibility and benefits you need for an exhilarating life both on and off the job.
Be inspired. Be yourself. That’s #LifeAtCapitalOne.
Creating a Culture of Belonging
At Capital One, we value diversity, inclusion and belonging at our core. We’re building a place of belonging—where everyone can feel seen, heard, valued and free to be their authentic selves. We want to be a place of opportunity—where associates from all backgrounds innovate for our customers and communities, and build meaningful, fulfilling careers.
We endeavor to be a welcoming and inspiring place for all. We seek and embrace diversity. And we’re committed to having a diverse and inclusive workforce, focused on increasing the representation of underrepresented groups, strengthening our culture of inclusion and belonging and harnessing our scale to invest in our communities.
We’re focused on three core principles to advance diversity, inclusion and belonging across Capital One:
Create a culture of belonging where everyone can thrive and innovate
Attract and develop talent from all backgrounds and experiences
Ensure our systems and programs promote fairness and equity
Get a career with more at Capital One. Discover it for yourself today.
Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, sexual orientation, gender identity, protected veteran status, disability or other protected status.
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