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Marketing Coordinator

Employer
The Washington Post
Location
Washington, DC
Closing date
Feb 25, 2021

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Industry
Media / Journalism / Advertising
Function
Marketing and Public Relations, Sales
Hours
Full Time
Career Level
Experienced (Non-Manager)
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Job Details

Job Description

The Washington Post is looking for a highly motivated marketing coordinator with a proven track record of developing successful marketing campaigns and paid social media campaigns to grow exposure and engagement across Washington Post Live programs. This person will be responsible for implementing digital, print and social campaigns for Post Live programs, tracking ad effectiveness, growing engagement and followers on social platforms and identifying new opportunities for growth. The role requires a strong understanding of social platforms and their paid and organic capabilities (Facebook, Twitter, LinkedIn, YouTube, etc.); the ability to juggle multiple projects and priorities; strong attention to detail and the flexibility and creativity to work with a fast-paced, collaborative team. Washington Post Live produces anywhere from 1-3 virtual programs a day.

Job responsibilities:
  • Develop and implement marketing campaigns for Post Live virtual and in-person events
  • Create and track social campaigns across Facebook, Twitter, YouTube and LinkedIn to increase followers, engagement and time spent with program videos
  • Draft copy including but not limited to ad copy, invites, taglines, etc.
  • Adhere to fast-paced team deadlines
  • Communicate and collaborate regularly with program stakeholders, including but not limited to leadership, designers, news producers and other coordinators
  • Develop marketing best practices and leverage campaign performance data and industry insights to create strategic marketing decisions


Qualifications
  • Proven track record of building successful marketing campaigns across print, digital and social platforms
  • The ability to work collaboratively, prioritize effectively and manage multiple projects in a high-volume, fast-paced environment
  • Outstanding skills in time management, organization and teamwork
  • Strong writing, copyediting and research ability
  • Advanced skill level of Microsoft Office including Excel and PowerPoint, social media ad managers
  • Strong media, marketing, agency, client management or project management background (3+ years)
  • Bachelor's degree from a college or university


The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?

#washpostlife

Company

Thank you for your interest in a career with The Washington Post. We invite you to review all of our open positions to find the one that's right for you. We look forward to receiving your resume!


Since it first began publication more than 130 years ago, The Washington Post has grown into one of the most storied and respected news organizations in the world. A subsidiary of The Washington Post Company, today's Post is the indispensable guide to Washington. In print, we enjoy the highest penetration of any major metropolitan newspaper in the United States. On the web, we have the third largest news website with 17 million unique visitors each month, and have recently launched a celebrated news app for the iPad. We serve Washington in all media, on any platform, including paid products, events, and tailored content.

More broadly, The Washington Post Company delivers quality products to today's students, readers and viewers. What unites our company is the immediacy of our products and services, created by teachers and tutors at Kaplan; reporters and editors at our media properties; and associates at Cable ONE.
Washington Post Media views its employees as its most valuable asset and provides a comprehensive benefits package to promote healthy and balanced lives at work and at home. We offer competitive salaries, opportunities for training and career advancement and an outstanding, progressive benefits package including:
Health and dental benefits
Flexible healthcare and dependent care spending accounts
401(k) and company-funded cash balance plan
Life and disability insurance
Tuition reimbursement
Adoption assistance
Domestic partner benefits
Employee assistance program
Employee referral program
 

Company info
Website
Location
1301 K Street, N.W.
 Washington
DC
20036
US
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