Manager, Tech & Digital Research and Analysis

Employer
Capital One
Location
McLean, Virginia
Posted
Jan 20, 2021
Closes
Feb 18, 2021
Ref
R105429
Function
Finance
Hours
Full Time
McLean 2 (19052), United States of America, McLean, Virginia

Manager, Tech & Digital Research and Analysis

Manager, Tech & Digital Research and Analysis

Capital One is seeking a Market Research Manager to join our Enterprise Brand Insights team to lead the research initiatives & associated Learning Agenda for our technology and digital business. In this role you will have the opportunity to provide consumer insights that inform marketing, advertising, and brand building strategies for the company. The ideal candidate will have proven experience managing primary research and applied insights to drive business outcomes of key strategic initiatives.

As a valued member of the team you will...
  • Lead the management of a research programs and learning agendas guiding internal and vendor teams in design, execution, analysis and reporting
  • Leverage and integrate primary and syndicated research, multiple studies, secondary sources, and marketplace intelligence to generate impactful insights that inform business and marketing strategies
  • Diagnose and interpret brand, communications, and business issues to identify knowledge gaps for the development of a powerful learning agenda
  • Partner with technology and digital business and marketing leads to develop the annual learning agenda and design a research programs and analysis plan in service of that agenda
  • Contribute and continually update your knowledge of evidence-based marketing to refine Capital One's marketing strategy, measurement approaches, and thinking regarding brand perceptions and business results
  • Integrate and share insights across lines of business, peers, and leaders to collaborate on key marketing issues and obtain buy-in for research plans to address any knowledge gaps
  • Effectively partner with peers and leaders across the organization to collaborate on key marketing or business issues
  • Periodically perform data pulls and ad-hoc analyses to inform senior level strategy discussions
  • Present brand and marketing insights to internal clients and senior leaders, influencing others through story-telling and impactful insights that drive discussion and business action


What you will bring to the team...
  • Curious, self-motivated and entrepreneurial - comfortable with white space and interested in proactively proposing and pursuing new research projects to address partner questions
  • Strong analytical skills, including the ability to read and interpret survey results, identify insights, and synthesize how these insights impact product and marketing strategy
  • Strong writing and presentation skills, with outstanding communication skills and experience simplifying complex subject matter to present actionable insights in a compelling way through effective design and data visualizations
  • Experience in planning, execution, and analysis of market research, including questionnaire design, experimental design, qualitative research, and other market research methods
  • Experience with development and management of an on-going market research learning agenda
  • Basic knowledge of database management systems


Basic Qualifications:
  • Bachelor's Degree or military experience.
  • At least 6 years of experience in a primary market research role on either the supplier side or client side within the marketing research profession
  • At least 2 years of experience working with analytical tools such as Python, R, SAS, SPSS, SQL or similar relational database tools


Preferred Qualifications:
  • At least 8 years of experience in a primary market research role on either the supplier side or client side within the marketing research profession.
  • Experience leading tracking studies and/or long-term research projects focused on marketing communications and business results, ideally in the financial services or technology industry
  • At least 3 years in a "client" facing consultative role (supplier or internal)
  • At least 2 years of experience at a Fortune 500 company or a company well-known for the marketing and market research disciplines
  • Experience with advanced research methods, such as cluster analysis, linear modeling, logistic modeling, cross-media analysis, marketing mix modeling, and other statistical techniques


At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

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