Programmatic Campaign Manager
- Employer
- The Washington Post
- Location
- Washington, DC
- Posted
- Jan 19, 2021
- Closes
- Mar 13, 2021
- Ref
- JR-90271872
- Function
- Management, Program Manager
- Industry
- Media / Journalism / Advertising
- Career Level
- Experienced (Non-Manager)
- Hours
- Full Time
Job Description
The Washington Post programmatic team supports our growing off-site efforts with a full suite of product offerings. The Programmatic Campaign Manager role not only works as part of the WP+ team but is a team resource of exceptional campaign management and strategy.
Responsibilities:
Qualifications:
The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.
The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?
#washpostlife
The Washington Post programmatic team supports our growing off-site efforts with a full suite of product offerings. The Programmatic Campaign Manager role not only works as part of the WP+ team but is a team resource of exceptional campaign management and strategy.
Responsibilities:
- Manage execution of digital campaigns on Non-Owned and Operated properties
- Utilize buying through a DSP or coordinate with outside platforms to execute campaigns
- Ensure delivery and KPI performance of campaigns against first and third party delivery data
- Troubleshoot delivery issues or reporting discrepancies between vendors
- Work with the client services team to optimize campaigns
- Traffic and execute client campaigns and optimize performance against client KPIs
- Keep consistently aware of changes in inventory and anticipate potential campaign delivery issues.
- Provide high-level updates and reporting to both clients and internal teams to improve campaign awareness and client retention.
Qualifications:
- Bachelor's Degree
- 1+ year experience in digital media and high-priority campaign management.
- Strong attention to detail and organization with proven ability to handle multiple priorities and frequently changing campaign needs.
- Exceptional communication skills with both internal and external partners.
- Strong analytical skills with ability to convey conclusions from analytics and reporting to all levels of management.
- Excellent customer service abilities with a proactive and problem-solving mindset.
- Experience with RTB buying through a DSP preferred.
- Experience with Google Analytics and Google Tag Manager preferred
- Experience placing and troubleshooting pixels preferred
- Experienced with both Excel and PowerPoint. JIRA and GAM experience preferred.
The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.
The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?
#washpostlife