Email Marketing, Principal Associate

Capital One
McLean, Virginia
Jan 16, 2021
Feb 14, 2021
Full Time
McLean 2 (19052), United States of America, McLean, Virginia

Email Marketing, Principal Associate

Capital One is seeking an Email Campaign Manager to fill a core role on the Brand and Marketing team supporting Spring. Spring is an exciting start-up business within Capital One that provides expertly negotiated savings and discounts to Small Business Owners. The Email Campaign Manager role will focus on developing an ongoing dialogue through direct email marketing with existing and potential Spring users. These customer management efforts will be key to deepening engagement and growing scale for Spring.

  • Develop and execute impactful email marketing campaigns informed by test-and-learn approach, rigorous quantitative analysis, insights from market research, and overarching business goals
  • Lead creative development working directly with creative teams (both internal and external) to design and implement creatives for campaigns
  • Work proactively within a cross-functional team of Analysts, Partnerships Team, Product Managers, and Channel Experts as well as marketing partners from other Lines of Business
  • Own project management for marketing campaigns and oversee asset creation to ensure quality execution, while securing approvals such as Compliance, Legal, Corporate Brand
  • Collaborate with the Insights team to ensure key KPIs are collected, analyzed and evaluated.
  • Provide reporting, analysis and recommendations throughout and at the conclusion of campaigns in partnership with the Marketing Cloud Manager
  • Develop Email Marketing calendar in partnership with Email Marketing Lead
  • Edit and proofread copy for all materials within marketing campaigns
  • Ensure Spring's brand identity is adhered to in campaigns and in all communication channels

Ideal Candidate
  • Proven experience developing and executing email marketing strategies, preferably for B2B and/or financial products
  • A baseline understanding of marketing technology tools such as Salesforce Marketing Cloud, Email and creative optimization platforms, measurement and analytic tools
  • Strong ability to identify and translate key customer insights into breakthrough marketing strategies
  • Ability to successfully drive and execute multiple projects concurrently in a dynamic entrepreneurial environment
  • Strong quantitative problem-solving and rigorous analytic marketing skills
  • Highly effective communication skills with outstanding writing, editing, and presentation abilities
  • Strategic influencing skills to drive agreement across cross-functional teams

Basic Qualifications
  • Bachelor's degree or military experience
  • At least 4 years of experience in planning and executing marketing programs
  • At least 4 years of experience analyzing marketing programs
  • At least 3 years of experience partnering with corporate or agency creative teams

Preferred Qualifications
  • Masters Degree in Business, Marketing, Advertising, Economics or Consumer Behavior
  • At least 5 years of experience in planning, executing, and analyzing marketing programs, with a focus on B2B or financial products
  • At least 5 years of experience in managing creative teams and agencies
  • At least 5 years of experience in leading cross-functional teams in a matrixed environment

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.