This isn't packaged goods. It's a bigger challenge than that. Here you're making a difference in people's lives, starting with your own. Join us and start doing your life's best work.(sm)As a Director of Marketing, you will be responsible for all retention and product marketing efforts for a specific portfolio of products. This includes: Product / research delivery to members, content creation, marketing channel management (Email, Social, Conferences, 3rd party partners, etc.), strategy and goal setting, metric tracking, budget, and others. In this role, we are seeking a leader responsible for developing strategy, supporting stakeholders (Product, Sales, Marketing and Executive Leadership), and tracking / reporting progress.Primary Responsibilities:Strategic Planning* In close collaboration with stakeholders from across the firm, create a go-to-market messaging, core bill of marketing materials, and launch/relaunch integrated marketing plans* Create calendar for the full cycle of marketing activities* Prioritizes project queue to maximize impact on KPIs, such as impressions, marketing qualified leads, and revenue* Identifies opportunities to inflect sales by leveraging content and/or collateral* Develops creative solutions to the challenges facing sales teams* Provides informed recommendations on product's overall marketing strategy through creation and analysis of analytic reportsContent Creation* Writes, designs, and produces clear and compelling content for sales enablement and demand generation, including reference webinars, visit decks, scripts, email scripting, competitive positioning pieces, conference presentations, brochures, executive summaries, website content, furthering tools, urgency documents, and other collateral* Organize and build a core bill of materials, including a library of decks, scripts, and presentations available to teams* Meet with key stakeholders to better understand collateral needs for their products* Analyze what types of content are leveraged most frequently and are most effective to determine where efforts should be invested in creating new content that aligns with our overall content strategy* Interprets complex issues and presents them effectively; adapts style, tone, and word choice to various media* Achieves high standards of productivity and timelinessCampaign Management* Creates strategic marketing campaigns to generate product awareness, engagement, and demand* Appropriately matches the medium to the message, selecting the best content for each channel* Tracks and measures the success of efforts and adjusts campaigns as necessary* Partners with commercial teams to bridge the gap between marketing qualified and sales qualified leadsProduct Expertise* Demonstrates content mastery around customer segments, markets and competitors* Monitors industry trends and institution-specific issues to better inform the marketing and sales approach* Leverages competitive intel to better understand competitive landscape within terrain* Invests time interviewing clients, commercial leaders, and subject matter experts to better understand buyer personas* Maintain an understanding of sales pipeline wins and lossesYou'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.Required Qualifications:* Bachelor's degree from an accredited college / university* 5+ years of professional work experience* 3+ years of experience in product marketing, integrated marketing, digital marketing, marketing management, marketing communications, business development, market development, product management or related roles* Able to clearly and precisely express context ideas in written and graphical form* Skilled at adapting language, format, and style for various media and audiences* Able to take ownership and drive projects from beginning to end, working with multiple groups on multiple projects, concurrently* Knowledge of online marketing methods and best practices* Demonstrated experience translating business and sales goals into actionable marketing plans with a varied mix of programs and tools tailored to meeting those objectives* Proven knowledge of lead generation, ROI analysis, and digital optimization* You will be asked to perform this role in an office setting, however, may be required to work from home temporarily due to space limitations* Employees are required to screen for symptoms using the ProtectWell mobile app, Interactive Voice Response (ie, entering your symptoms via phone system) or a similar UnitedHealth Group-approved symptom screener prior to entering the work site each day, in order to keep our work sites safe. Employees must comply with any state and local masking orders. In addition, when in a UnitedHealth Group building, employees are expected to wear a mask in areas where physical distancing cannot be attainedPreferred Qualifications:* Experience working in a highly-matrixed organization* Experience with Eloqua or other marketing automation system* Experience with Salesforce reporting* Experience with HTML and Sharepoint* Experience with content management systems, such as Sitecore* Experience with digital analytic platforms, such as Webtrends, Adobe Analytics, Google Analytics* Expertise with Microsoft products, including Word and PowerPoint* Experience in more than one marketing function, including product marketing, integrated marketing, digital marketing, marketing management, marketing communications, business development, market development, product management or related rolesCareers with Optum. Here's the idea. We built an entire organization around one giant objective; make health care work better for everyone. So when it comes to how we use the world's large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life's best work.(sm)* All Telecommuters will be required to adhere to UnitedHealth Group's Telecommuter Policy.Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.Job Keywords: Marketing Director, Advisory Board Research, Washington, DC, District of Columbia, Telecommute, Remote, Work from Home