Maximize profit by achieving sales revenue targets and growing market share for a specified territory. Build meaningful partnerships with KOLs (Key Opinion Leaders) and other high-volume Interventional Cardiologist, Vascular Surgeon and Interventional Radiologists in target accounts. Develop and maintain key physician and hospital contacts to achieve corporate objectives while servicing the customer to meet their needs. Increase sales by developing new users and driving adoption and continued use of B-Laser in target accounts. Keep up-to-date on all product, clinical and procedural knowledge as it relates to the products being sold within a specific territory. Effectively manage assigned territory through sales activities such as territory analysis, prospects, growing and maintaining existing accounts, and trials/evaluations. Develop quarterly business plans with identified key account targets for each main product category. Anticipates market and competitor trends and generates demand by uncovering unknown customer needs. Proactively identifies opportunities to improve sales processes, training, and works with leadership to implement/communicate to team. Maintain the highest level of professionalism at all times; both externally with customers, and internally with Company employees. Keep management and sales team members aware of any selling tips, success stories and suggestions that may help the sales organization. Ability to communicate broad and strategic messages to different types of audiences Provide ongoing information to sales management and marketing on all competitive activities and product introductions or evaluations through the respective geographic boundaries. Submit weekly expense report when necessary and adheres to expense policy and procedures. Maintain specific account knowledge within assigned territory such as: key decision makers in each department, department hierarchy, products used and how they are used, company products and competitor s products, and hospital programs. Consistently communicate new product ideas and potential improvements to sales and marketing management. May help introduce new product prototypes to various centers of influence and follows up these introductions when asked by the marketing department. Setting physician expectations before, during and after a case by painting a picture of what success looks like for the physician, staff and administration. Anticipating and adapting to challenges, coaching physician and staff through complex clinical situations. Assist with recruiting/training, including field visits for potential new hires. Trade show and event coverage.