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Email Marketing Manager (Marketo)

Employer
Sparks Group
Location
Washington, DC
Closing date
Nov 25, 2020

Job Details

Email Marketing Manager (Marketo) Summary:

Do you know all there is to know about Marketo? Do you have a sense of ownership and take pride in your performance? If so, you could be the Email Marketing Manager we're looking for. You'll be joining a well-known non-profit in Washington, DC on a contract to hire basis. As an Email Marketing Manager, you will be responsible for supporting the development and leading the execution of the overall email marketing strategy. You will be responsible for maximizing the company's ability to leverage existing tools and identifying needs for additional processes or technologies to elevate their email marketing.

You will be responsible for building emails based on content frequently generated by colleagues. You will build all marketing emails in Marketo and be the final checkpoint before any emails are sent. You will be tasked with implementing and measuring the success of a rigorous testing plan. You will lead the effort to further segment our database, thereby allowing the company to increase targeting.

Email Marketing Manager (Marketo) Responsibilities:
  • Build emails in marketing automation tool (Marketo).
  • Support overall email marketing strategy and create email campaigns.
  • Create email lists, smart lists, and segments.
  • Segment lists based on behaviors like past email engagement and website interactions.
  • Develop an email list growth strategy to increase subscriptions.
  • Create and modify various email templates and components.
  • Implement a rigorous testing plan and measure success for every campaign.
  • Establish and measure email marketing KPIs.
  • Develop reports and analyze data for valuable insights and actionable recommendations.
  • Suggest improvements in process, technology, and strategy.
  • Develop documentation and road maps for email best practices.

Email Marketing Manager (Marketo) Qualifications:
  • Bachelors' Degree and four year of work experience in marketing and communications.
  • Minimum of two (2) year experience working in the Marketo marketing automation platform.
  • High proficiency with Marketo and marketing automation technology.
  • Experience with email marketing, lead nurturing, and web/email analytics, especially Marketo and Google Analytics.
  • HTML and CSS experience for email building.
  • Knowledge of latest digital marketing trends.
  • CRM experience (e.g. MS Dynamics).
  • Ability to build relationships with a wide variety of stakeholders.
  • Excellent written and oral communication skills.
  • Results-oriented with a high attention to detail, ability to multi-task, and meet deadlines in a demanding, fast-paced environment.
  • Ability to travel up to 10%.

Qualified candidates should send their resume AND call Sparks Group for additional details. Please note, resume must include a valid email address in order to be considered. We look forward to discussing your background, your current job search, and your potential career path with Sparks Group!

Sparks Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, pregnancy, citizenship, family status, genetic information, disability, or protect veteran status.

Company

Bringing the Best People and the Best Companies Together Since 1970.

Sparks Group (formerly SPARKS, Sparks IT Solutions, and Sparks Personnel) is the Washington DC Area's leading temporary staffing and full-time recruiting services provider. Whether you are seeking your next opportunity or looking to add talent, Sparks Group is the ideal partner for you! Each of our four divisions (Sparks Office, Sparks Accounting & Finance, Sparks IT, and Sparks Creative) specializes in placing professionals in temporary/contract, temporary-to-full-time, and full-time roles across a diverse array of staffing categories, positions and levels including: office/administrative, customer service, human resources and talent acquisition, legal support, government and cleared personnel, mortgage/banking, accounting and finance, contracts and procurement, information technology and creative/marketing.

Sparks Group brings over four decades of experience placing professionals in challenging and rewarding positions at many of the area’s most prestigious organizations. Our primary focus is presenting opportunities that match each candidate’s skill-sets, experience levels, career objectives, and growth needs. Sparks Group has regularly ranked as one of the top US staffing and recruiting firms having been named to Inavero’s Best of Staffing Lists® for Client and Employee Satisfaction (2012-2017). Additionally, Sparks Group is proud to have been recently selected for other awards Staffing Industry Analysts’ 2017 Best Staffing Firms to Work For, Washington Business Journal Best Places to Work (2017), the Washington Post’s Top Workplaces® List (2017, 2014), Forbes® Best Professional Recruiting Firms (2017), and the National Capital Business Ethics Award.

Company info
Website
Telephone
3012792300
Location
700 King Farm Blvd.
Suite 100
Rockville
MD
20850-5736
US

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