Senior Communications Specialist, Research and Innovation

Silver Spring, Maryland-Silver Spring
Nov 18, 2020
Dec 23, 2020
Full Time
We are seeking a communications professional with proven experience in promoting scientific research and medical innovations to join the team at Children's National Hospital, ranked among the best children's hospitals in the nation. The individual in this role will be part of our public relations team, serving as the key liaison to the Children's National Research Institute. They must be familiar with promoting research and innovation to both peer and consumer audiences across multiple communication channels. Must possess strong media relations skills, be a strong storyteller, and be able to oversee the development of compelling digital content including videos and infographics.


Minimum Education
Bachelor's Degree (Required)
Master's Degree (Preferred)

Minimum Work Experience
4 years related and progressive experience (Required);
Previous experience in healthcare, science writing, and/or public/media relations agency, and in hospital-based healthcare (Preferred)

Required Skills/Knowledge
1. Ability to display initiative, work autonomously, and offer solutions to problems.
2. Consistently able to display independent thinking and assume responsibility for projects.
3. Ability to work in a fast-paced environment, to manage multiple projects simultaneously and to prioritize workload.
4. Displays sound judgment and is able to make independent decisions guided by the business goals of the department and organization.
5. Excellent verbal and written communication skills, including AP Style.
Knowledge of MS Office.

Functional Accountabilities

Strategic Content Development
1. Provide compelling research content that is timely and impactful to targeted audiences.
2. Support PR and Marketing teams in the execution of coordinated strategic communication plans.
3. Maintain an updated research editorial calendar as well as a timeline of upcoming research studies being published.
4. Produce research content across a variety of platforms, including web pages, marketing materials, feature stories, and press releases.
5. Manage and maintain fresh research content on the Children's Research Institute website.
6. Work with Children's Research Institute to manage and maintain updated faculty profiles and clinical trials named on the website.

Intradepartmental Collaboration
1. Schedule and conduct interviews with research faculty, physicians, and academics for the purpose of information gathering and/or writing articles.
2. Serve as the liaison between Children's research faculty and the PR and Marketing department, provide insight and updates on new development, recruits, and relevant information to leadership and teams.
3. Attend academic and press conferences as necessary with Children's National research experts.
4. Provide regular research information updates, through the use of an editorial calendar, to the other Public Relations and Marketing teams, while also providing proactive updates on late breaking developments.
5. Attend editorial board meetings to provide insight on upcoming research content projects.
6. Establish a network of research experts, ranging from junior faculty to senior leadership, to help breakdown complex information

PR Infrastructure and Planning
1. Write clear , compelling prose in different styles, voices, and tones to most effectively communicate to multiple audiences.
2. Meet with PR and Marketing colleagues to plan the content of a research document or publication.
3. Work with manager to plan and prioritize projects and content for the department's priority service line areas, while also manage and complete non-priority projects in a timely manner.
4. Read specialist media and literature, e.g. scientific papers, policy reports, company reports, newspapers, magazines and journals, press releases, and internet resources including social media.
5. Follow the Children's National editorial style, serve as an editor on various research content platforms ranging from web content, press and marketing material.
6. Meet deadlines set by project managers.

Organizational Commitment/Identification
1. Anticipate and responds to customer needs; follows up until needs are met


1. Demonstrate collaborative and respectful behavior
2. Partner with all team members to achieve goals
3. Receptive to others' ideas and opinions

Performance Improvement/Problem-solving

1. Contribute to a positive work environment
2. Demonstrate flexibility and willingness to change
3. Identify opportunities to improve clinical and administrative processes
4. Make appropriate decisions, using sound judgment

Cost Management/Financial Responsibility

1. Use resources efficiently
2. Search for less costly ways of doing things


1. Speak up when team members appear to exhibit unsafe behavior or performance
2. Continuously validate and verify information needed for decision making or documentation
3. Stop in the face of uncertainty and takes time to resolve the situation
4. Demonstrate accurate, clear and timely verbal and written communication
5. Actively promote safety for patients, families, visitors and co-workers
6. Attend carefully to important details - practicing Stop, Think, Act and Review in order to self-check behavior and performance

Children's National Health System is an equal opportunity employer that evaluates qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender, identity, or other characteristics protected by law.

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