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Digital Content Strategist

Employer
American Speech-Language-Hearing Association
Location
Rockville, Maryland
Salary
Salary Range (Non-Negotiable): $82,437 - $91,596 https://www.asha.org/careers/ASHA-jobs/benefits/
Closing date
Dec 11, 2020

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Job Details

Description

The purpose of this position is to provide strategic support in the planning, creation and implementation of content across ASHA’s digital channels (i.e., websites, social media, video, email communications). The incumbent will be responsible for leading the development and maintenance of ASHA’s overall digital content strategy and brand voice across ASHA’s digital channels and provide guidance and training to staff in the development of their digital content. As coached by the Director Digital Communications, the incumbent will keep websites’ content current, accurate, and findable, as well as suggesting strategies for presentation enhancements.

Responsibilities

  1. Lead the development and maintenance of ASHA’s overall digital content strategy through collaboration with internal stakeholders that is based on member needs, business goals and best practices.
  2. Identify content needs, develop content strategies and work closely with UX, design, and production teams to implement.
  3. Work with stakeholders to understand and address their digital content needs and serve as a resource with respect to writing, style, voice and content structure.
  4. Provide editorial leadership and voice support for ASHA’s enterprise enewsletter and identify content and manage editorial calendar for ASHA.org homepage.
  5. Develop strategic ASHA digital content prioritized by ASHA’s Strategic Pathway, and provide content strategy expertise to associated campaigns working collaboratively with SME’s, marketing, creative media and other units.
  6. Manage the content lifecycle of other priority ASHA sites —identify content needs, develop content strategies, and plan site updates. sites.
  7. Manage ASHA’s multimedia content—manage video standards, coordinate addition of new content, maintain existing content, and increase viewership.
  8. Keep up-to-date on the latest technologies and best practices in managing digital content, identify potential areas of improvement, and recommend implementation strategies.

Qualifications

Knowledge typically acquired through:

  • B.A. / B.S.
  • Relevant experience in managing digital content
  • Continuing education or coursework in digital content

Scope and depth of technical skills/knowledge:

  • 2-3 years’ experience developing and managing digital content in a complex publishing environment
  • Advanced understanding ofdigital content development, information architecture, search engine optimization, web analytics and accessibility
  • Advanced understanding of content strategy for major digital channels (i.e., websites, social media, video, email communications)
  • Demonstrated excellence in web writing and editing
  • Ability to train and support others in content development
  • Experience with HTML and content management systems is helpful
  • Experience with Microsoft Office applications (Word, PowerPoint, Excel), Adobe Acrobat
  • Experience using Photoshop or other imaging software is helpful
  • Familiarity with principles of page layout and design is helpful
  • Familiarity with principles of usability and user experience design is helpful

Scope and depth of non-technical skills/knowledge:

  • Strategic thinking
  • Strong interpersonal and communication skills
  • Ability to work independently
  • Ability to handle multiple tasks
  • Attention to detail
  • Project management

Company

The American Speech-Language-Hearing Association was founded in 1925. It is a not-for-profit scientific and professional association for speech-language pathologists, audiologists, and speech and hearing scientists. ASHA is committed to the consumers of our services, the more than 42 million Americans with communication disorders. ASHA's mission is to ensure that all people with speech-language, and hearing disorders receive quality services from well-educated professionals.

The American Speech-Language-Hearing Association (ASHA) certifies practicing clinicians, conducts and accredits educational programs for its members, informs the public about communication disorders, produces and markets educational materials, monitors legislation, and lobbies state and federal governments. ASHA represents more than 234,000 speech-language pathologists, audiologist, and speech and hearing scientists.

The Association's National Office, in Rockville, Maryland, employs more than 300 individuals in a wide range of occupations. Some staff members are speech-language pathologists and audiologists. Other professionals provide expertise in a variety of fields from accounting, information processing and marketing to convention and meeting planning, customer service and desktop publishing.

ASHA has been recognized as a "Great Place to Work" by Washingtonian Magazine and by the State of Maryland and Montgomery County Work/Life Alliance. ASHA has also earned recognition as a "Best Workplace for Commuters." A number of public service campaigns, media advertising campaigns, and membership promotion materials that our staff have worked on have earned awards. The ASHA Leader, our bi-weekly tabloid, has earned numerous awards for general excellence and feature articles. Our website has also earned a number of awards. In addition, the National Office has received awards for our recycling efforts.

For more information about our organization, see our website at www. asha.org.ASHA offers a comprehensive benefits package.

* Health/Dental/Vision Insurance
* Life Insurance
* Long-Term Disability Income Insurance
* Travel Accident Insurance
* Defined Contribution Plan
* 401(k) Savings Plan
* Flexible Spending Plan
* Annual Leave
* Sick Leave
* Family and Medical Leave
* Voluntary Leave Transfer Program
* Paid Holidays
* Flextime
* Telecommuting
* Flexplace
* Fare Share Program
* Employee Assistnace Program
* Tuition Reimbursement
* Staff Development Prgram
* Wellness and Fitness
* Direct Deposit

Company info
Website
Location
2200 Research Blvd
#235
Rockville
MD
20850
United States

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