Digital Marketing Data Analyst

Employer
AARP
Location
Washington, DC
Posted
Dec 03, 2020
Closes
Dec 23, 2020
Ref
12460929
Industry
Nonprofit
Hours
Full Time
Business Unit Description

AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security and personal fulfillment.

AARP Services (ASI) is where AARP's mission meets the marketplace for the 50+ population, by sparking new solutions that transform the marketplace to improve people's lives as they age. Founded in 1999 as the professional services arm of AARP, ASI supports the Association's mission of Disrupt Aging by helping bring new products to drive market innovation and build richer connections with consumers. ASI acts as a bridge, connecting companies to people by helping bring experiences, products and services that matter to them as they move through specific life stages.
Summary

The Marketing Data Analyst is responsible for operational planning and monitoring of marketing campaigns driving awareness of goods and services offered by AARP Providers.

This position will support Marketing Analytics team's advisors overseeing the planning, tracking, reporting and campaign optimization recommendations across four cooperative marketing programs.

Reporting & optimizations range across offline direct mail marketing, digital campaigns and website performance. Digital campaigns and website performance are tracked using Adobe SiteCatalyst.
Responsibilities

> Manage all operational, ad hoc and ongoing reporting deliverables supporting both Marketing Analytics Advisors managing analytics for the four cooperative marketing programs.

> Facilitate data collection, processing and database uploads for all offline marketing campaign analyses/deliverables.

> Create and maintain all offline and online marketing campaign codes plus digital tracking strings that are the backbone of reporting capabilities.

> Maintain direct mail plan that includes 100+ yearly campaigns with over 17MM pieces mailed annually.

> Lead data classification creation and updating in both our offline database and soon-to-launch digital online reporting tool/platform.

> Support reporting board development in new online reporting tool.

> Take over monthly dashboard reporting and engagement projections.

> Ad hoc analytics requests fulfillment.
^ Process and pull data ad hoc to support ASI Cooperative Consumer Marketing and Affiliate Marketing teams.
^ Learn/refine ability to present said data so insights/learnings are actionable.

> Lead project management efforts to ensure on time and accurate deliverables.
Requirements

> Completion of Bachelor's degree with 3+ years of experience in an analytical role (Master's degree preferred)

> Marketing and/or Business analysis experience required

> Daily or weekly Adobe/Omniture SiteCatalyst or Google Analytics user with at least 2+ years' experience (Adobe preferred)

> 2+ years of digital marketing campaign performance and optimization analytics preferred

> Advanced level Microsoft Excel skills

> Intermediate to advanced SQL Server knowledge and/or experience

> Intermediate level or better Microsoft PowerPoint skills

At AARP, the health and well-being of our candidates, employees, and members is a top priority. As a result of the COVID pandemic, all non- essential employees will continue to work remotely through the end of 2020. AARP has established social distancing policies to ensure the safety of our essential employees.
Benefits Offered

AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.
Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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