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Email Marketing Specialist (Salesforce Marketing Cloud)

Employer
Sparks Group
Location
Arlington, VA
Closing date
Nov 19, 2020

Job Details

Email Marketing Specialist (Salesforce Marketing Cloud) Job Summary:

A global retailer in Arlington, VA is seeking an Email Marketing Specialist who can manage day-to-day email communication operations and email marketing campaigns. This is a technical role with the ideal candidate responsible for the coding, distribution and execution of email communications for our product. We are looking for someone that is passionate about email marketing and brings a results-oriented approach to their strategies. Coordinating closely across various functions and departments, this role will ensure the successful delivery of the organization's message to the appropriate email segments, report on results and provide recommendations.

Email Marketing Specialist (Salesforce Marketing Cloud) Responsibilities:
  • Perform day-to-day email marketing tasks including email calendar management, campaign set-up, designing, scheduling, testing, and deploying newsletters and automated campaigns. Must have experience in sending to large client audiences of 50K+.
  • Build, test and deploy email campaigns including editing copy, layout, links, complex dynamic and personalized content.
  • Create email journeys and trigger emails.
  • Coordinate with design team to develop and hand code mobile responsive email campaigns from design to html.
  • Maintain QA process to ensure all communications are brand complaint.
  • Manage vendors and email platforms, monitor email performance and generate analytics reports to assess delivery and campaign efficiency.
  • Develop best practices that can be shared across brand platforms and trouble shoot all aspects of email operations.
  • Identify opportunities to improve existing and develop new email campaigns that drive engagement and revenue.
  • Stay regularly informed of industry changes and advances.
  • Contribute to email strategic development.
Email Marketing Specialist (Salesforce Marketing Cloud) Qualifications:
  • Bachelor's Degree.
  • 5+ years of experience in an email marketing role, building and designing email templates and programs, with strong HTML/CSS/Ampscript and web design skills.
  • Knowledge of Salesforce Marketing Cloud (ExactTarget) or similar marketing automation platform is highly preferred.
  • Working knowledge of CAN-SPAM, email best practices, including design principles, metrics, data hygiene and compliance.
  • Be able to use web-based email testing tools (Litmus, Return Path or similar)
  • Ability to develop and implement automated email campaigns.
  • Basic knowledge of SQL and or SQL Server Management Studio preferred.
  • Strong ability to handle multiple tasks simultaneously and meet deadlines for time sensitive assignments.
  • Must be creative, extremely detail-oriented and organized.
  • Strong verbal and written communication skills.
  • Ability to interact with all levels of management, able to take direction well and yet function independently and as part of a team.
  • Proficient in Microsoft Excel and Adobe creative suite (i.e. In-Design, Photoshop, Illustrator, Sketch) is preferred.
  • Experience in Google Analytics.

Qualified candidates should send their resume AND call Sparks Group for additional details. Please note, resume must include a valid email address in order to be considered. We look forward to discussing your background, your current job search, and your potential career path with Sparks Group!

Sparks Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, pregnancy, citizenship, family status, genetic information, disability, or protect veteran status.

Company

Bringing the Best People and the Best Companies Together Since 1970.

Sparks Group (formerly SPARKS, Sparks IT Solutions, and Sparks Personnel) is the Washington DC Area's leading temporary staffing and full-time recruiting services provider. Whether you are seeking your next opportunity or looking to add talent, Sparks Group is the ideal partner for you! Each of our four divisions (Sparks Office, Sparks Accounting & Finance, Sparks IT, and Sparks Creative) specializes in placing professionals in temporary/contract, temporary-to-full-time, and full-time roles across a diverse array of staffing categories, positions and levels including: office/administrative, customer service, human resources and talent acquisition, legal support, government and cleared personnel, mortgage/banking, accounting and finance, contracts and procurement, information technology and creative/marketing.

Sparks Group brings over four decades of experience placing professionals in challenging and rewarding positions at many of the area’s most prestigious organizations. Our primary focus is presenting opportunities that match each candidate’s skill-sets, experience levels, career objectives, and growth needs. Sparks Group has regularly ranked as one of the top US staffing and recruiting firms having been named to Inavero’s Best of Staffing Lists® for Client and Employee Satisfaction (2012-2017). Additionally, Sparks Group is proud to have been recently selected for other awards Staffing Industry Analysts’ 2017 Best Staffing Firms to Work For, Washington Business Journal Best Places to Work (2017), the Washington Post’s Top Workplaces® List (2017, 2014), Forbes® Best Professional Recruiting Firms (2017), and the National Capital Business Ethics Award.

Company info
Website
Telephone
3012792300
Location
700 King Farm Blvd.
Suite 100
Rockville
MD
20850-5736
US

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