Senior Director, Marketing Business Partner

Conduent Incorporated
Mclean, VA
Oct 22, 2020
Oct 24, 2020
Full Time
About ConduentConduent delivers mission-critical services and solutions on behalf of businesses and governments - creating exceptional outcomes for its clients and the millions of people who count on them. Through people, process and technology, Conduent solutions and services automate workflows, improve efficiencies, reduce costs and enable revenue growth. It's why most Fortune 100 companies and over 500 government entities depend on Conduent every day to manage their essential interactions and move their operations forward.Conduent's differentiated services and solutions improve experiences for millions of people every day, including two-thirds of all ?insured patients? in the US, 11 million employees who use its HR Services, and nearly nine million people who travel through ?toll systems daily. Conduent's solutions deliver exceptional outcomes for its clients including $17 billion in savings from medical bill review for workers compensation claims, up to 40% efficiency increase in HR operations, and up to 40% improvement in processing costs, while driving higher end-user satisfaction. Learn more at DescriptionJob Brief:The Senior Director leads the Marketing Function for the Global Public Sector business, providing leadership for creation and execution of integrated marketing strategy including driving awareness, generating demand and supporting selling process.Our Public Sector business spans global Transportation Solutions including Tolling, Transit, Public Safety and Parking and Government Solutions including government payments, child support, and government healthcare solutions. The ideal candidate will have demonstrated experience in creating positioning, marketing content, demand generation programs and sales acceleration tools to increase our win rate in these businesses. The candidate should have a strong grasp of contemporary marketing strategies, tools, and techniques as well as deep knowledge of trends impacting these industries. This role will work collaboratively and proactively with the business unit and sales leadership to define the marketing priorities and activities that accelerate the sales cycle. Experience in account-based marketing, digital demand generation, content management, thought-leadership development, sales enablement and event management are essential.This position manages a small team of marketing professionals with a sizable budget.* Must have experience in Public Sector*Key Responsibilities:* Position Conduent as a technology-driven business process services company that is perceived as an innovative market leader for our public sector business.* Maintain a constant interlock with Business and Sales Leadership to set overall marketing strategy and direction as well as understand client pain points and the outcomes our solutions enable to sharpen Conduent value propositions.* Develop compelling, competitively-advantaged value propositions for our solutions that support Conduent's overall purpose, and work with agency and shared services resources to develop effective marketing that generates demand and accelerates sales.* Manage people and program resources against budget targets and work collaboratively across marketing teams, sales and business units.* Proactively design, plan and execute marketing strategy and programs that drive pipeline and accelerate the sales cycle.* Lead efforts in campaign development, social media presence, paid media, thought leadership, content development, sales enablement and event presence.* Manage internal and external (agency) resources in the execution of both new logo/nurture, renewal and ABM (account/deal specific) campaigns and related initiatives and programs. Assist sales with pursuit and RFP support as required.* Measure and report marketing ROI and assess against established goals using advanced performance marketing techniques.Requirements:* Strong knowledge of global Transportation and Government services sectors and related marketing (buyer behavior, purchase cycles, trends, demand creation approaches, etc).* Bachelor's degree in Marketing, Business or related field. MBA or advanced marketing degree a plus.* Minimum of 10 years of experience in B2B marketing.* Team leader with ability to think strategically and motivate employees; proven experience defining and managing budget consisting of labor and program spend.* Demonstrable experience in development and execution of marketing strategy to drive measurable results.* Collaborative team player with "can do" attitude, willing and able to actively contribute to the work itself (not just direct), adaptable to fast-paced, changing environment; with ability to work closely and influence executive leadership and other stakeholders.* Highly creative with experience identifying target audiences and devising campaigns that engage, inform, and motivate buyers.* Must be strategic, detail oriented, and proactive with proven project management and verbal/written English-language communication skills.* Strong understanding of current marketing technology and social platforms. Marketo, Domo, with analytical skills to support performance analysis and reporting.Other Requirements:* Position based in Tysons Corners, VA. Other locations considered.* Travel: approximately 20% of the time to meet business requirements.ClosingConduent is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, creed, religion, ancestry, national origin, age, gender identity, gender expression, sex/gender, marital status, sexual orientation, physical or mental disability, medical condition, use of a guide dog or service animal, military/veteran status, citizenship status, basis of genetic information, or any other group protected by law.People with disabilities who need a reasonable accommodation to apply for or compete for employment with Conduent may request such accommodation(s) by clicking on the following link, completing the accommodation request form, and submitting the request by using the "Submit" button at the bottom of the form. For those using Google Chrome or Mozilla Firefox please download the form first: click here to access or download the form. You may also click here to access Conduent's ADAAA Accommodation Policy.